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Audiences are increasingly relying on authentic ad experiences to identify with brands and build trust.
We teamed up with @shoelace to put together 7 big insights from over 10,000 campaigns run in the past year
Here are the highlights
We teamed up with @shoelace to put together 7 big insights from over 10,000 campaigns run in the past year
Here are the highlights
INSIGHT #1 //
Audiences are relying more on authentic ad experiences to identify with brands and build trust.
@shoelace found that leveraging UGC outperformed ads with traditional creatives - especially when the UGC aligns with content the audience typically consumes.
Audiences are relying more on authentic ad experiences to identify with brands and build trust.
@shoelace found that leveraging UGC outperformed ads with traditional creatives - especially when the UGC aligns with content the audience typically consumes.
INSIGHT #2 //
When creating lookalikes, brands should dive deeper than conventional past purchasers.
Narrowing down LLA audiences by seasonality & specific product purchases showed higher performance than broader audience LLAs, even at a higher lookalike percentage!
When creating lookalikes, brands should dive deeper than conventional past purchasers.
Narrowing down LLA audiences by seasonality & specific product purchases showed higher performance than broader audience LLAs, even at a higher lookalike percentage!
INSIGHT #3 //
Audiences prefer more immersive ad experiences, provided the messaging and creatives are of high quality.
In experiments, @shoelace noticed that Instant Experience ads with the catalog sales objective outperformed the traditional Dynamic Product Ad carousel.
Audiences prefer more immersive ad experiences, provided the messaging and creatives are of high quality.
In experiments, @shoelace noticed that Instant Experience ads with the catalog sales objective outperformed the traditional Dynamic Product Ad carousel.
INSIGHT #4 //
Compared to other industries, apparel brands often have a larger catalog with a broad range of pricing.
As a result, ads must be structured strategically with AOV and acquisition costs in mind to achieve a sustainable return over time.
Compared to other industries, apparel brands often have a larger catalog with a broad range of pricing.
As a result, ads must be structured strategically with AOV and acquisition costs in mind to achieve a sustainable return over time.
INSIGHT #5 //
Customers are showing increasing interest in connecting with the brands they are passionate about.
We found that diversifying opt-in strategies on the website increased overall subscriber growth by over 700% - helping grow marketing lists extensively.
Customers are showing increasing interest in connecting with the brands they are passionate about.
We found that diversifying opt-in strategies on the website increased overall subscriber growth by over 700% - helping grow marketing lists extensively.
INSIGHT #6 //
Leveraging tools like Facebook Messenger on top of email massively improve open rates.
Our experiments revealed that leveraging Messenger for abandoned carts increased overall open rates on abandoned carts to 80 to 95%, compared to 41% with just email.
Leveraging tools like Facebook Messenger on top of email massively improve open rates.
Our experiments revealed that leveraging Messenger for abandoned carts increased overall open rates on abandoned carts to 80 to 95%, compared to 41% with just email.
INSIGHT #7 //
Click to Messenger Ads allow brands to directly engage audiences.
We found that leveraging a conversational approach to Facebook Ads resulted in 6-14x higher ROAS and increased audience engagement compared to other ad types.
Click to Messenger Ads allow brands to directly engage audiences.
We found that leveraging a conversational approach to Facebook Ads resulted in 6-14x higher ROAS and increased audience engagement compared to other ad types.
For those who wish to learn more, we suggest you download our full brief, 7 Big Insights for Scaling Your Apparel Brand.
Inside, you’ll see detailed insights & real-world examples of powerful ads that model our learnings.
Grab your free copy here https://learn.shoelace.com/scaling-your-apparel-brand/?utm_source=octaneai&utm_medium=social&utm_campaign=apparel_Insights
Inside, you’ll see detailed insights & real-world examples of powerful ads that model our learnings.
Grab your free copy here
https://learn.shoelace.com/scaling-your-apparel-brand/?utm_source=octaneai&utm_medium=social&utm_campaign=apparel_Insights
