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Make your marketing REALER
THREAD...
THREAD...
Let's start with this image.
Same title. Same painting. Same subreddit. One gets 300 votes. The other gets 70,000.
People love REAL stuff.
Same title. Same painting. Same subreddit. One gets 300 votes. The other gets 70,000.
People love REAL stuff.
But it's rare.
Lifeless marketing is everywhere and we copy it without thinking.
So I thought I'd share examples of some REAL stuff...
Lifeless marketing is everywhere and we copy it without thinking.
So I thought I'd share examples of some REAL stuff...
1/ Publishers say bestsellers need endorsements from fancy media.
Nassim Taleb disagreed. For his latest book he replaced praise from Economist et al. with words from real readers.
Readers connect with readers in a way “The Economist” can't.
Nassim Taleb disagreed. For his latest book he replaced praise from Economist et al. with words from real readers.
Readers connect with readers in a way “The Economist” can't.
2/ Most product launches feel like a copy and paste job.
Look what happens when Rihanna drops the clichés and talks like a real person.
Look what happens when Rihanna drops the clichés and talks like a real person.
3/ The People's Vote Campaign spent more than £800k in the lead up to the 2019 UK election. Fancy cameras, expensive lighting, etc...
Their best performing ad?
Staff talking to an iPhone on their way to work.
Their best performing ad?
Staff talking to an iPhone on their way to work.
4/ Most outdoor brands hire models and go on fake hikes. Patagonia's asks customers to send in real photos.
“A real surfer showing a little skin is a lot sexier than a half-dressed, anonymous model” — Yvon Chouinard, Founder of Patagonia
“A real surfer showing a little skin is a lot sexier than a half-dressed, anonymous model” — Yvon Chouinard, Founder of Patagonia
5/ Real is human
For Mother's Day this year Chanel asked employees' kids to draw products.
For Mother's Day this year Chanel asked employees' kids to draw products.
6/ Contrast these two ads from Beachbody's CEO.
The first is your classic clean-cut ad. The second feels like a fitness vlog. Dropping sweat. Off-the-cuff.
Much more authentic.
The first is your classic clean-cut ad. The second feels like a fitness vlog. Dropping sweat. Off-the-cuff.
Much more authentic.
7/ I'll leave you with my real marketing manifesto:
1/ Real people
2/ Real words
3/ Real customers
4/ Anything else goes
I spent yesterday applying it to my email popup.
1/ Real people
2/ Real words
3/ Real customers
4/ Anything else goes
I spent yesterday applying it to my email popup.
Hope you found useful. Have a nice weekend. I'm off to play football.
Over and out — Harry https://marketingexamples.com/misc/real-marketing
Over and out — Harry https://marketingexamples.com/misc/real-marketing
