Read on Twitter
Live notes from session 13 of Write of Passage with @david_perell and @will_mannon
Covering:
1) Happy birthday @will_mannon!
2) How to make friends on the internet
3) How meeting people is changing
4) Serendipity vehicles
5) Creating opportunities with cold emails
Covering:
1) Happy birthday @will_mannon!
2) How to make friends on the internet
3) How meeting people is changing
4) Serendipity vehicles
5) Creating opportunities with cold emails
1/ How To Make Friends on the Internet
Write for an audience of one, not for everyone.
Write for yourself or a specific person.
Write for an audience of one, not for everyone.
Write for yourself or a specific person.
Look at the text messages you send. There's gold in there.
Write for the obsessives on the edge of your area of interest. As a result, avoid over-explaining things.
Write for the obsessives on the edge of your area of interest. As a result, avoid over-explaining things.
The Ladder of Expertise
People want to learn from people who are like them and who are one step of them.
1- test your understanding
2- clarify your thinking
3- serve as an intellectual tour guide for others
People want to learn from people who are like them and who are one step of them.
1- test your understanding
2- clarify your thinking
3- serve as an intellectual tour guide for others
How Meeting People is Changing
It's in the middle of friendship and networking.
Publishing articles on a personal website is like having an agent working for you 24/7
It becomes a passive Serendipity Vehicle for you
It's in the middle of friendship and networking.
Publishing articles on a personal website is like having an agent working for you 24/7
It becomes a passive Serendipity Vehicle for you
(side note)
I've done heaps of guest posts & partner webinars since I started writing consistently, but by far the best opportunity from my writing was a small project with the NBA. It happened so quickly because they can read how I think.
Due diligence short cut
I've done heaps of guest posts & partner webinars since I started writing consistently, but by far the best opportunity from my writing was a small project with the NBA. It happened so quickly because they can read how I think.
Due diligence short cut
Use a weekly newsletter as a postcard to create "weak" ties at scale that then lead to "strong" ties in the form of friendships and network members
Write for the smartest people you can
Write about topics outside the common spotlight of interest
Write for the smartest people you can
Write about topics outside the common spotlight of interest
In summary:
1) write for one person
2) climb the ladder of expertise
3) create a serendipity vehicle to share that expertise
1) write for one person
2) climb the ladder of expertise
3) create a serendipity vehicle to share that expertise
2/ Creating Opportunities with Cold Email
Cold emails and writing online are the ultimate 1-2 punch
Almost every successful person receives every email they receive
As a writer, you have an advantage
Cold emails and writing online are the ultimate 1-2 punch
Almost every successful person receives every email they receive
As a writer, you have an advantage
The keys:
1) Research and personalize
2) Find someone who is undervalued in terms of how easy they are to reach (look at your ladder of expertise)
3) Come with an opportunity for them to feel and look good (h/t @jessedee)
1) Research and personalize
2) Find someone who is undervalued in terms of how easy they are to reach (look at your ladder of expertise)
3) Come with an opportunity for them to feel and look good (h/t @jessedee)
5 aspects of an excellent cold email:
1) surprise
2) personalize
3) don't be humble
4) be bold
5) make a request
1) surprise
2) personalize
3) don't be humble
4) be bold
5) make a request
Here is a great thread going deeper into the cold email part of tonight's session https://twitter.com/david_perell/status/1209564849572855813?s=20
