Read on Twitter
INSTAGRAM MONEY THREAD DAY 5: Posting and EngagementWelcome to my fifth of 10 threads released on 10 consecutive days about starting an Instagram business!
Today’s topics:
How often should you post? How to combine the reposting and original content strategies
The critical first hourEngagement groups Let’s go!
How often should you post? Post frequency is a hot topic among niche page builders. The advice given here is *subjective* that has worked for me and doesn’t have to be absolute.
The most important thing is to be curious and mix things up to see what works best for you
New accounts New accounts should post often (4-8 posts daily) to maximize the chances of a post going big Midsize accounts should post less (1-3 times daily) because the algorithm favors accounts who *consistently* have well performing posts
Mid size accounts wouldn’t want many underperforming posts
They should also delete underperforming posts every few days
Big accounts can post more often, because at that size, every post is guaranteed to get massive engagement
They should also delete underperforming posts every few days
Big accounts can post more often, because at that size, every post is guaranteed to get massive engagement
Adding labels to account sizes is subjective! Here’s how I personally break it down:
Small: under 50k followers
Midsize: 50k-250k followers
Big account: 250k+ followers
And if you can get to 1 million, you can basically post as often or seldom as you wish
Small: under 50k followersMidsize: 50k-250k followers Big account: 250k+ followers And if you can get to 1 million, you can basically post as often or seldom as you wish
One last note on post frequency:
You should post more on the less frequent side if your posts are more information/text based
And more on the more frequent side if your posts are image based/easily consumed
You should post more on the less frequent side if your posts are more information/text based And more on the more frequent side if your posts are image based/easily consumed
How to use reposted and original content together: Using reposted content is a bit controversial
It can lead to good content, but it makes it harder to establish your own brand
My personal strategy is to be repost heavy when you are small, and transition to (cont.)
(Cont.) branded content as your follower count grows and you want your brand to be more apparent
A good way to transition is to use the alternating strategy
This is simply alternating every post between branded content and reposted content
A good way to transition is to use the alternating strategy This is simply alternating every post between branded content and reposted content
This is a good way to bring the aesthetic qualities of branded content, while still supporting your account with posts that will do well
This strategy is also recommended by @CJ_Johnson17th
Here’s a good example of this strategy being used by @NitiSarran
This strategy is also recommended by @CJ_Johnson17th
Here’s a good example of this strategy being used by @NitiSarran
Be aware however that this strategy makes it difficult to go back and delete posts, because it can ruin the pattern
The critical first hour When you send a tweet, the first 17 minutes are the most important, as the engagement tells the algorithm how much to promote this tweet
This period is about 1 hour on Instagram
To maximize the engagement you get in the first hour of your post, you need to use analytics and determine when your followers are most active
Having a business account like we discussed in thread 2 allows you to use analytics
Another strategy is to use engagement groups
Having a business account like we discussed in thread 2 allows you to use analytics
Another strategy is to use engagement groups
Engagement groups Engagement groups on Instagram work like the ones on Twitter
Accounts in a group engage with one another’s content to help each other grow
I classify engagement groups into 3 types:
RandomCoordinated Paid
Random engagement groupsThese are essentially mass engagement groups with thousands of members.
Pros:
FreeEnormous engagement potential Easy to join Cons:
Can be spammy Not targeted Require effort and time Can hey you action blocked
In random engagement groups, you are assigned a certain number of posts to engage with
Once you are done, you submit your own post and get that same number of engages back
These are operated by bots who make sure all members are compliant
Once you are done, you submit your own post and get that same number of engages back
These are operated by bots who make sure all members are compliant
If you use random engagement groups, make sure to have multiple groups and cycle between them every weeks in a non-random pattern
This ensures Instagram does not catch on to the random engagement from different niches and suspend your account
This ensures Instagram does not catch on to the random engagement from different niches and suspend your account
Coordinated engagement groups These groups function the way twitter engagement groups function
Network with other accounts in your niche, form a DM group, and engage with each other’s content every day, or follow a schedule
Pros:
Free
Targeted
Way less risk of action block
Cons:
Harder to join
Small engagement potential
However, coordinated engagement groups are better than random engagement groups
FreeTargeted Way less risk of action blockCons:
Harder to join Small engagement potential However, coordinated engagement groups are better than random engagement groups
Paid engagement groups Paid groups are provided by agencies like Executive Mafia and the PP Network.
For a monthly fee, you can join a dedicated engagement group that ensures growth
Pros:
Targeted High engagement potential Moderated Extra features and perks
Cons:
Paid
If you can afford paid engagement groups, you can accelerate your growth pretty tremendously
A cool thing about engagement groups is that they work in “rounds”, meaning that there is a set time for everyone to submit their posts (ex. Every 3 hours)
Paid If you can afford paid engagement groups, you can accelerate your growth pretty tremendously
A cool thing about engagement groups is that they work in “rounds”, meaning that there is a set time for everyone to submit their posts (ex. Every 3 hours)
This means you can time when you publish a post to get a ton of engagement in the first hour!!
Some random enagement groups also follow this style. Those are way better than ordinary random engagement groups
Some random enagement groups also follow this style. Those are way better than ordinary random engagement groups
Thats all for this thread! Tomorrow on Day 6, we’ll get to using hashtags.
There are important ststegies and considerations to be made when using hashtags on Instagram, and most people use them wrong!
There are important ststegies and considerations to be made when using hashtags on Instagram, and most people use them wrong!
If you enjoyed this thread, make sure you have read all the threads since day 1, you can find them here https://twitter.com/macbookmilli/status/1293836829699997696
Lastly, I owe a lot of what I know about Instagram growth to my friend @PascalGrosz! He was able to grow a network of one million Instagram followers before he even graduated high school!!
Thanks for following along! I’m excited to keep serving you with knowledge!!
Thanks for following along! I’m excited to keep serving you with knowledge!!
If you’ve been enjoying my threads so far, you’ll be happy to know that I’m now working on a FREE Instagram guide that will go even further in depth 
If you’re interested, DM me and give me some feedback on these threads so I can make the book well suited for my audience!!
If you’re interested, DM me and give me some feedback on these threads so I can make the book well suited for my audience!!
