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Jörg Wacker (Board member responsible for internalization & strategy): "Alphonso Davies was 18th in the shirt sales ranking in his first year at Bayern. After his great performances, he's now in the top 3. He has become an absolute fan favourite - our fans love him" [ @Plettigoal]
![Jörg Wacker (Board member responsible for internalization & strategy): "Alphonso Davies was 18th in the shirt sales ranking in his first year at Bayern. After his great performances, he's now in the top 3. He has become an absolute fan favourite - our fans love him" [ @Plettigoal]](https://pbs.twimg.com/media/EftUOJAXsAY1ZjT.jpg "Jörg Wacker (Board member responsible for internalization & strategy): \"Alphonso Davies was 18th in the shirt sales ranking in his first year at Bayern. After his great performances, he's now in the top 3. He has become an absolute fan favourite - our fans love him\" [ @Plettigoal]")
Wacker: "Alphonso is extremely valuable to us as a brand ambassador. He's so popular in North America, especially Canada of course. In addition, his age, his likeability & appearance on social media make him extremely popular with the young target group. I think he's priceless"
Wacker: "In the past two months, the number of his Instagram followers has increased by over a million to 1.7 million. After the game vs Barcelona alone, he gained 400,000 followers within 48 hours. His average engagement rate is a staggering 16%. The average is 2 to 4 percent"
Wacker on whether FCB also signs players to open up new markets: Players are selected solely on the basis of whether they strengthen the team. If they can also help us with marketing - such as James in Colombia, Coutinho in Brazil or Davies in N. America - it's a nice side effect
