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W/ almost no budget, @invisiblepeople produced 7 mini-docs on homelessness. If you're looking to shift perceptions, pay attention to the messaging. We've been doing this longer than anyone in the sector. Oh, one of these is being featured by YouTube https://www.youtube.com/playlist?list=PL51CPD51hq2TQywWX2SNqIv2nkPBLE0gc
2/ I learned when my feature film came out, only people that like homeless people will go to an event to see a movie on homelessness, so feature films influence little change. 73% of Americans are on @YouTube, but to have your videos seen, you need to build an audience.
3/ for the last few years, @invisiblepeople focused on audience building. For example, our mini-doc on @KtownforAll now has 105k views in 5 months. It started a community action group in Chicago @ChiTownForAll
4/ our other strategy is to reach networks outside of the homeless sector. YouTube is featuring @invisiblepeople (click on CA) in the United States of YouTube https://www.youtube.com/howyoutubeworks/usofyoutube/#/ This is also an institution in all of their office lobbies and will be promoted heavily.
5/ as I shared in this messaging webinar , to shift perceptions, NGOs must target their audience and reach new networks. As we have with Ford, Pepsi, Hanes, and YouTube, we reach millions of people outside of the social services sector every month!
