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I took @jackbutcher online course, "Build Once, Sell Twice."
It was fantastic.
While you'd have to take the course to experience the depth of learning & change in thinking...
here's a few things I learned that might benefit you.
(a thread)
It was fantastic.
While you'd have to take the course to experience the depth of learning & change in thinking...
here's a few things I learned that might benefit you.
(a thread)
Make content that points out a problem.
Make products that provide a solution.
Make products that provide a solution.
A good question to answer.
"How are we positioning ourselves as the answer to a problem?"
"How are we positioning ourselves as the answer to a problem?"
Make noise, listen for signal.
When you start getting signal, double down. Focus on substance & accelerate your output cycle.
When you start getting signal, double down. Focus on substance & accelerate your output cycle.
Find 1,000 ways to say the same thing.
Constantly show people what you’re doing. Your audience should feel like you’re everywhere they look.
Constantly show people what you’re doing. Your audience should feel like you’re everywhere they look.
Be open.
Take people behind-the-scenes and continuously sell your sawdust. Prove you can solve specific problems by showing how you do it.
Give away your “secrets” and people will pay you to implement them.
Take people behind-the-scenes and continuously sell your sawdust. Prove you can solve specific problems by showing how you do it.
Give away your “secrets” and people will pay you to implement them.
Spend 20 percent of your day building systems to handle what you do with 80 percent of your day.
The more you build systems that solve persistent problems you encounter, the more valuable your time will become.
The more you build systems that solve persistent problems you encounter, the more valuable your time will become.
You get paid in direct proportion to your ability to generate attention and convert it to a sale.
To create value...
Do things people don't do. (non-specific, $)
Do things people won't do. (specific, $$)
Do things people can't do. (ultra-specific, $$$)
Do things people don't do. (non-specific, $)
Do things people won't do. (specific, $$)
Do things people can't do. (ultra-specific, $$$)
Speak once, stream twice.
Write once, publish twice.
Design once, use twice.
Build once, sell twice.
and as @david_perell said, build once, benefit forever.
Write once, publish twice.
Design once, use twice.
Build once, sell twice.
and as @david_perell said, build once, benefit forever.
When you sell time, the count resets every morning.
When you sell value, the count rolls over
When you sell value, the count rolls over
side note: @jackbutcher thanks for putting together a stellar course.
The visuals. The templates.
The videos... Top notch!
For those of you who follow me but don't follow him or @visualizevalue , go do it. His work has deeply impacted how I think. https://twitter.com/jackbutcher/status/1283130350864982016?s=20
The visuals. The templates.
The videos... Top notch!
For those of you who follow me but don't follow him or @visualizevalue , go do it. His work has deeply impacted how I think. https://twitter.com/jackbutcher/status/1283130350864982016?s=20
You don't know what's going to resonate with your audience until you publish.
A fantastic thread on burnout...
https://twitter.com/jackbutcher/status/1263225825748496386?s=20
@jackbutcher
https://twitter.com/jackbutcher/status/1263225825748496386?s=20
@jackbutcher
Continually proving your ability to generate a result is what builds trust with your audience, and drives sales of your products and services.
One of the fundamental ideas behind building reputation online is consistently generating proof of work.
The beauty of this idea is that most people are already doing it (they're just not sharing it).
The beauty of this idea is that most people are already doing it (they're just not sharing it).
Ability — what you can do.
Reliability — what you actually do.
Reliability — what you actually do.
