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What makes the 80's the best decade??
Maybe... The spectacular influencer marketing campaigns.
Here's 5 examples from my favorite decade.
Quick thread
Maybe... The spectacular influencer marketing campaigns.
Here's 5 examples from my favorite decade.
Quick thread
1. 1982: E.T. + Reese’s Pieces
The main character, Elliott, guides E.T. around the house by dropping bits of candy on the floor.
What candy was it? Reese’s.
In a few weeks, Sales jumped 65%
The main character, Elliott, guides E.T. around the house by dropping bits of candy on the floor.
What candy was it? Reese’s.
In a few weeks, Sales jumped 65%
2.
1983: Risky business + the Wayfarer
Ray Ban was gonna cut the Wayfarer? But came back to life after a placement on Tom Cruise’s face in Risky Business.
That same year, sales increased to 360K
(For the record though, I’m team aviator. Top Gun > Risky Business)
1983: Risky business + the Wayfarer
Ray Ban was gonna cut the Wayfarer? But came back to life after a placement on Tom Cruise’s face in Risky Business.
That same year, sales increased to 360K
(For the record though, I’m team aviator. Top Gun > Risky Business)
3.
1983: Christie Brinkley + CoverGirl
Christie made an iconic cameo in '83 as the model in the red Ferrari.
She was all over TV, doing media rounds, giving beauty tips. CoverGirl was smart + ran ads feat. her at the same time.
Win-win: Christi + Covergirl
their influence
1983: Christie Brinkley + CoverGirl
Christie made an iconic cameo in '83 as the model in the red Ferrari.
She was all over TV, doing media rounds, giving beauty tips. CoverGirl was smart + ran ads feat. her at the same time.
Win-win: Christi + Covergirl
their influence
4.
1984: Michael Jackson + Pepsi
Maybe the height of @pepsi marketing. The drink alternative for the next gen
They used Billie Jean with Pepsi-themed lyrics, and a perfectly-timed appearance by MJ at the 40-sec mark (I get goosebumps every time)
... is that Carlton?
1984: Michael Jackson + Pepsi
Maybe the height of @pepsi marketing. The drink alternative for the next gen
They used Billie Jean with Pepsi-themed lyrics, and a perfectly-timed appearance by MJ at the 40-sec mark (I get goosebumps every time)
... is that Carlton?
5.
1988: Bo Jackson + Nike
Remember, at this time @Nike was still behind Reebok
Nike wanted to capture some of the cross-training shoe market. Bo was the perfect partner—Football + baseball hall-of-famer
They went from 40M in sales to 400MM. And Captured 80% of that market
1988: Bo Jackson + Nike
Remember, at this time @Nike was still behind Reebok
Nike wanted to capture some of the cross-training shoe market. Bo was the perfect partner—Football + baseball hall-of-famer
They went from 40M in sales to 400MM. And Captured 80% of that market
There's 5 more, if you're interested. Check out the rest of the article by @kaleighf
https://hashtagpaid.com/blog/how-the-80s-shaped-influencer-marketing-10-examples
https://hashtagpaid.com/blog/how-the-80s-shaped-influencer-marketing-10-examples
