Read on Twitter
Younger fans want to interact with sports content outside of just live games. @NFL's @AJ_Curry, Tim Ellis, @Rich_Elmore and @smerchant89 shine a light on how the NFL ecosystem works together to attract and engage the next generation. #BrandweekSports http://adweek.com/brandweeksports
"We've got to fight for attention—fight all the media and entertainment companies to get that mindshare and wallet." — @NFL's Tim Ellis #BrandweekSports
"We've used highly emotional youthful storytelling to invigorate the @NFL brand." These principles guided the strategy:
"Don't stray from your strategy." @NFL's Tim Ellis
Even before the pandemic, "We had an opportunity and a responsibility to unite our audiences." #BrandweekSports
Even before the pandemic, "We had an opportunity and a responsibility to unite our audiences." #BrandweekSports
"Our goal is to make football much more accessible, open it up, and appeal to a wide range from new fans, which is why we go to these new platforms and ensure we're diverse in every way when we go out to market." @NFL's Tim Ellis #BrandweekSports
Managing the @NFL TikTok account is about "making sure that we're not just posting content to TikTok—we're making TikToks. The voice of the NFL shifts a little bit on TikTok, but it's still on brand—we're making it authentic to the platform."
@AJ_Curry #BrandweekSports
@AJ_Curry #BrandweekSports
Individual clubs also have a huge opportunity on TikTok to create more helmets-off, fun, light content—not just posting highlight reels. @Rich_Elmore #BrandweekSports
"Everyone who loves and touches this game is an ambassador." Tim Ellis #BrandweekSports
