As part of @dickiebush's Ship 30 for 30, I'll be posting a daily atomic essay for the next 30 days
I'll explore what it means to be a rational creative, the creative process and more.
This thread will have all 30 essays.
Bookmark it to follow along
I'll explore what it means to be a rational creative, the creative process and more.
This thread will have all 30 essays.
Bookmark it to follow along

Day 3/30: The DJ’s And The Chef’s Mindsets
Although seemingly opposite, these two mindsets are complementary.
In different ways, they both help you innovate and come up with new ideas.
Although seemingly opposite, these two mindsets are complementary.
In different ways, they both help you innovate and come up with new ideas.
I've been trying to make sense of the relationship/dichotomy between rationality and creativity for the last couple months.
Today I decided to gather my thoughts and put together this brief manifesto.
4/30 shipped essays.
Today I decided to gather my thoughts and put together this brief manifesto.
4/30 shipped essays.
Ever since I read a newsletter by @samlearns a few months ago, I've been thinking a lot about the myth of the starving artist.
For today's essay I tried to synthesize my thoughts on the issue. And this was the result:
Starving is for losers. (Essay 5/30)
For today's essay I tried to synthesize my thoughts on the issue. And this was the result:
Starving is for losers. (Essay 5/30)
One of the most important things I've learned after following @jackbutcher for the last couple of months is that, as a creator, your biggest asset is your attention.
That's the subject of today's essay.
(6/30)
That's the subject of today's essay.
(6/30)
A few days ago I finished reading "A Technique For Producing Ideas" by James Webb Young.
It was a short, but very powerful read.
In today's essay I wrote about one of my main takeaways from the book.
It's called The Two Principles Of Creative Thinking.
(7/30)
It was a short, but very powerful read.
In today's essay I wrote about one of my main takeaways from the book.
It's called The Two Principles Of Creative Thinking.
(7/30)
Ever since I read @swyx’s essay "Learn In Public" back in August I've been meaning to write something about the mindset shift you need to transition from lurker to public learner.
I finally did it today. This one is called "You Don't Need To Be An Expert".
(8/30)
I finally did it today. This one is called "You Don't Need To Be An Expert".
(8/30)
Essay 9 out of 30. This one is called “No Unique Messages”.
A reminder that being yourself can be the best way to be original:
A reminder that being yourself can be the best way to be original:
"Four-fifths of everybody's work must be bad. But the remnant is worth the trouble for its own sake."
In today's essay I explore Sturgeon's Law and the role it plays in your creative work.
TL;DR: quantity leads to quality.
(10/30)
In today's essay I explore Sturgeon's Law and the role it plays in your creative work.
TL;DR: quantity leads to quality.
(10/30)
I think I’m beginning to understand why some of history’s greatest thinkers —Kant, Thoreau, Nietzsche— were hard-core walkers.
Today’s essay is called “How Walking Has Changed My Life”. But it could be called an “Ode to Walking”.
(11/30)
Today’s essay is called “How Walking Has Changed My Life”. But it could be called an “Ode to Walking”.
(11/30)
I forgot to post my daily essay yesterday... So I guess I'm posting two essays today.
Essay 13 is called Don't Build An Audience.
Essay 13 is called Don't Build An Audience.
In today's essay I talk about my favorite Western philosopher and how writing can help you be a little bit more like him.
Shoutout to @david_perell for helping me realize how writing can help you be a better thinker.
(14/30)
Shoutout to @david_perell for helping me realize how writing can help you be a better thinker.
(14/30)
When I was younger I used to think that being rich would solve all my problems.
Now, I'm starting to realize that more money isn't always the solution. Sometimes more moneys brings more problems.
Today's essay is called Why I Don't Want To Be a Billionaire.
(15/30)
Now, I'm starting to realize that more money isn't always the solution. Sometimes more moneys brings more problems.
Today's essay is called Why I Don't Want To Be a Billionaire.
(15/30)
Yesterday I forgot to post my essay again. I think I’m gonna need to find a way to automate this.
Anyway, this one is called “Permissionless World”.
(16/30)
Anyway, this one is called “Permissionless World”.
(16/30)
People commonly think of selling as a talent more than as a skill.
I don’t.
In today's essay I reflected on the role learning how to sell has played in my life and why you should too if you haven't already.
(17/30)
I don’t.
In today's essay I reflected on the role learning how to sell has played in my life and why you should too if you haven't already.
(17/30)
Building an audience is an endurance sport. It’s more like a marathon than like a sprint.
Here’s my 18th atomic essay.
12 more to go
Here’s my 18th atomic essay.
12 more to go

How do separate great content from bad content?
How do you recognize them?
I think David was onto something big when he tweeted this.
And that’s what today’s essay is about.
“A Heuristic For Great Content” (19/30). https://twitter.com/david_perell/status/1305896778420625409
How do you recognize them?
I think David was onto something big when he tweeted this.
And that’s what today’s essay is about.
“A Heuristic For Great Content” (19/30). https://twitter.com/david_perell/status/1305896778420625409
It’s hard to be creative in a culture that rewards and celebrates workaholism.
Creativity requires habits and behaviors that are often labeled as “lazy” or “unproductive”.
In today’s essay I explore the trade-off you need to make if you really want to be more creative.
21/30
Creativity requires habits and behaviors that are often labeled as “lazy” or “unproductive”.
In today’s essay I explore the trade-off you need to make if you really want to be more creative.
21/30
Today’s essay is a little bit off-topic and unrelated to all the previous ones.
But today’s my last doing 75 Hard and I wanted to reflect on the experience.
Shoutout to @heydannymiranda for inspiring me to do it and to @Deepuasok for the accountability.
22/30
But today’s my last doing 75 Hard and I wanted to reflect on the experience.
Shoutout to @heydannymiranda for inspiring me to do it and to @Deepuasok for the accountability.
22/30
today's essay I talk about one unspoken benefit of embracing @garyvee's "document, don't create".
Shoutout to @jackbutcher for the headline inspiration.
23/30
Shoutout to @jackbutcher for the headline inspiration.
23/30
Today’s essay looks (and sounds) more like a bad poem than like an essay.
But that’s what my brain was able to churn after a very long day of work.
24/30
But that’s what my brain was able to churn after a very long day of work.
24/30