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COLOR PSYCHOLOGY FOR YOUR BRAND
- A quick Wild thread -
- A quick Wild thread -
You may not be able to tell your brand’s entire story with just one glance,
but you can quickly influence how your brand is perceived by using color psychology to relate to your audience.
but you can quickly influence how your brand is perceived by using color psychology to relate to your audience.
RED
Importance, passion strength, attention-seeking, bold
Red also increases appetite - good for food brands
Importance, passion strength, attention-seeking, bold
Red also increases appetite - good for food brands
ORANGE
Vitality, confidence, fun, energetic, invigorating
Orange is great to get someone's attention
Vitality, confidence, fun, energetic, invigorating
Orange is great to get someone's attention
YELLOW
Friendly, youthful, optimistic, cheerful, affordability
Yellow also represents speed
Friendly, youthful, optimistic, cheerful, affordability
Yellow also represents speed
GREEN
Organic, wellness, refreshing, healing
Green also represents growth & success
Organic, wellness, refreshing, healing
Green also represents growth & success
PURPLE
Wisdom, spirituality, creative, authority
Purple is known as the royal color
Wisdom, spirituality, creative, authority
Purple is known as the royal color
BLUE
Tranquillity, dependability, integrity, security, knowledge
Blue is the most common color used in logos
Tranquillity, dependability, integrity, security, knowledge
Blue is the most common color used in logos
BLACK
Modern, stylish, authority, exclusivity, classic
Black represents the hype and sophistication
Modern, stylish, authority, exclusivity, classic
Black represents the hype and sophistication
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