Read on Twitter
1/ TikTok has emerged as *the* major culture force in 2020. How is it affecting brand strategy and consumer behavior?
Really excited to share this article covering what’s changing & why it matters—you can read it here!
https://natashajuliakim.medium.com/social-media-3-0-were-living-in-a-tiktok-world-f8fa50071e6b
Really excited to share this article covering what’s changing & why it matters—you can read it here!
https://natashajuliakim.medium.com/social-media-3-0-were-living-in-a-tiktok-world-f8fa50071e6b
2/ I think TikTok represents a shift towards Social Media 3.0 - a more immersive & global platform that is fundamentally different than what has come before (FB, Instagram, Snap, etc.)
3/ Crucially, TikTok is changing the ways that consumers interact with brands, opening up new avenues for authentic engagement through paid, organic, sponsored, and native content
@OceanSprayInc x @doggface208 is a prime example
@OceanSprayInc x @doggface208 is a prime example
4/ Brands that aren't engaging on TikTok are leaving a lot of money on the table 
@dunkin, @crocs, @chipotle, @BuffaloBills are just a few examples that have successfully unlocked the platform. New companies are even being built on TikTok (see @monetdating)
@dunkin, @crocs, @chipotle, @BuffaloBills are just a few examples that have successfully unlocked the platform. New companies are even being built on TikTok (see @monetdating)
5/ Would love to hear more thoughts on what Social Media 3.0 might look like 
and examples of great marketing & brand building on TikTok - which company needs to give their social media managers a bonus this year?!
and examples of great marketing & brand building on TikTok - which company needs to give their social media managers a bonus this year?!
6/ Finally, a huge thank you to @jay_drainjr, @velefante22, and @madgaudin who helped me refine my ideas for this article and have shaped my opinions about online culture
7/ Also- if you're curious to learn more about TikTok culture, these are my top follows!
@TaylorLorenz
@iamaliceophelia
@maidmentfaye
@BenjaminGoggin
@kattenbarge
@arperelli
@rebexxxxa
@TaylorLorenz
@iamaliceophelia
@maidmentfaye
@BenjaminGoggin
@kattenbarge
@arperelli
@rebexxxxa
8/ One final point: @sonalkhetarpal7 was the first person I can find that wrote about Social Media 3.0 in relation to TikTok (back in 2019!)
My thoughts are 100% shaped by existing conversations around social media, glad to add to the dialogue :) https://www.businesstoday.in/magazine/the-buzz/social-media-30/story/366573.html
My thoughts are 100% shaped by existing conversations around social media, glad to add to the dialogue :) https://www.businesstoday.in/magazine/the-buzz/social-media-30/story/366573.html
