"Sales & content marketing go together like cheese & wine.

They’re both good, but they’re even better together."

Here's 5 ways you can make better use of your #marketing team’s #content resources from @jdeeringdavis! (1/7)

#sales #contentmarketing
Stay up-to-date on your company’s marketing resources.

Get on those internal Slack channels & knowledge bases. Not everything you need to keep conversations fresh is in the playbook. (2/7)
Have a chat with someone on the marketing team.

Ask about which content is the most unique/ what would be best for new prospects vs those you’ve been talking to for awhile. (3/7)
Attend company webinars.

Listen to the experts & the questions attendees ask. Use this intel to inform your own outreach — these are potential customers after all. (4/7)
Add content to your outreach.

Know your buyer’s journey & how your company’s available content maps to that. When you include a relevant resource as a value-add to your outreach sequences, add a note about how it’s relevant to the prospect & why you’re sending. (5/7)
Provide feedback to the marketing team.

As a salesperson, you talk to prospective customers every day. When a prospect shares their thoughts on your content, how can you relay that info back to the marketing team? (6/7)
How are you using content marketing to boost sales?

Read more on how to forge a stronger relationship between #sales and #contentmarketing in this fantastic piece by @jdeeringdavis! (7/7) https://www.saleshacker.com/sales-content-marketing/
How to Forge a Stronger Relationship Between Sales and Content Marketing

Sales and content marketing are often seen as two completely separate functions. But, to get the most out of the content you produce, we walk through how the two teams can work together.

https://www.saleshacker.com/sales-content-marketing/
You can follow @SalesHacker.
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