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JLo Beauty....where do we start?
As a Latina, I grew hearing JLo’s name everywhere. From the men she’s dated, the booty and the bawdy, the lewks, the music, everything. So let’s just start with saying I am a fan of hers.
BUT.....the beauty line seems a little...off. Keep in mind we are talking about JLo, one of the pioneers of celebrity lines. 2002, she launched Glow by JLo and that started the boom of celebrity product lines. I begged for that perfume!
While it’s still in pre-order, I watched her IG Live talking about the products and her first promo video. Seems like it’s centered around olive oil.
Things to point out....for now:
Packaging.
It’s giving me mass produced dated look that ends up in the clearance section of TJMaxx and Marshall’s.
Packaging.
It’s giving me mass produced dated look that ends up in the clearance section of TJMaxx and Marshall’s.
I’ll give it to JLo who comes from a different era of glam. Shiny, metallic, bulky, bougie. Which isn’t a bad thing. But then she went ahead and tried to give it a millennial/Gen Z twist with the names like That Blockbuster and That Hit Single.
Another thing is that I think she released too many products at once. If she trying to market this as her “skincare secret in a bottle”, i would’ve left it at a serum, sheet mask, and maaaaybe the SPF and cleanser.
Im a little afraid to see what the ingredients are going to look like. She spoke about her SPF and said she noted how ppl complain a lot about fragrance so she took it down a notch to a “light scent”.
Listen, I want my girl to thrive. She gets a lot of hate (some deserved) but credit is due to her for having a successful career as long as she’s had. BUT, I wish she would’ve gotten more feedback on this line.
Anyways, that’s my two cents on the line so far since I’ve seen a lot of comments on how bad it is but her fans seem to love it.
