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this article presumes that audience appeal should be a factor in govt film subsidies. But that's not how Cdn cultural subsidies work. Hundreds of cdn book & mag publishers get money for publications that even they don't pretend anyone wants or reads... https://nationalpost.com/entertainment/movies/canadian-film-exec-warns-of-bleak-future-for-industry-after-changes-to-federal-funding/wcm/56a47f0a-ea4d-485f-b292-9ad3226387b2/amp/
...The diff is that publishers & mags can get by with 6 figure or low 7 fig handouts. That's not the case with film. But scale aside, the idea is the same: Our govt & cultural industries see govt role as supporting *employment*, not production of anything anyone actually wants...
spend time looking at the documents used for applications for grants & such (including the orig CRA filing for my last employer). goes into lavish detail about all the ppl who will be hired & paid. but there's no research on whether anybody *wants* the product. It's make-work....
we all know the slogans used to justify this: telling Cdn stories to Canadians with great canadianness in the most Canadian of ways blah blah. This all got very trite about 10 years ago, but has now been creatively resurrected by hashtaggers, & I saw this happening in 2015/16....
the same ppl who'd been spending their careers telling boring stories about the Group of 7, & that canoe ride they once took to Frobisher Bay simply switched over to reconciliation & whatever. Most of these films r even bigger bombs, but easier for Libs to justify bankrolling...
more generally, Canada is now numb to the awfulness of the media content they subsidize. CBC is a joke, it's president AWOL, & yet no serious movement to reform it. just assumed the whole place will continue as a $1.5B shit show. So hey, why not just throw more billions at film?
