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So you want to write a legit welcome sequence for non-customers, huh?
These can vary WILDLY, but if you need a place to start…
Here’s a quick 5-email welcome sequence template for you to steal.
THREAD
These can vary WILDLY, but if you need a place to start…
Here’s a quick 5-email welcome sequence template for you to steal.
THREAD
If you’re running a discounted pop-up form (10% off or something like that)...
Your first 3 emails should encourage them to use the discount.
If you’re running a non-discounted pop-up, then just start with the first email of the template.
The discounted emails…
Your first 3 emails should encourage them to use the discount.
If you’re running a non-discounted pop-up, then just start with the first email of the template.
The discounted emails…
Email 1: “Here’s your discount”
Email 2: “Don’t forget about your discount”
Email 3: “The deadline to use your discount is approaching.”
Then roll into the following sequence.
Email 2: “Don’t forget about your discount”
Email 3: “The deadline to use your discount is approaching.”
Then roll into the following sequence.
Email 1: Origin Story
What’s the story behind your company?
Humanize your brand. Tell the story of your ups and downs, and why you created the product.
Easiest way to do this?
An email from the founder.
You write it. Have them sign off on it.
What’s the story behind your company?
Humanize your brand. Tell the story of your ups and downs, and why you created the product.
Easiest way to do this?
An email from the founder.
You write it. Have them sign off on it.
Email 2: The Problem
What problem do your products solve?
Every product has AT LEAST one major problem it helps solve.
If you’re struggling with this, think broader...
Health, wealth, sex.
^ one of those
Lay out the problem, and how your product solves that problem.
What problem do your products solve?
Every product has AT LEAST one major problem it helps solve.
If you’re struggling with this, think broader...
Health, wealth, sex.
^ one of those
Lay out the problem, and how your product solves that problem.
Email 3: Social Proof
SP is one of the most important factors in a prospect’s decision to buy from you or not.
It’s why we assume a restaurant is good if the line is out the door.
Testimonials, press mentions, awards, certificates, etc.
Share them.
SP is one of the most important factors in a prospect’s decision to buy from you or not.
It’s why we assume a restaurant is good if the line is out the door.
Testimonials, press mentions, awards, certificates, etc.
Share them.
Email 4: Objection handling or FAQ
Sometimes, prospects don’t know what questions to ask...even if they’re unsure about buying.
Give them legitimate questions they SHOULD be asking, then answer them.
Disarm them.
Stupid questions de-legitimize your brand.
Sometimes, prospects don’t know what questions to ask...even if they’re unsure about buying.
Give them legitimate questions they SHOULD be asking, then answer them.
Disarm them.
Stupid questions de-legitimize your brand.
Email 5: 2 Paths
Remind them that they have 2 paths they can follow…
Action or inaction.
Nothing will change if they don’t take action.
Create urgency.
All emails are emotional...but this should be the tear-jerker.
Remind them that they have 2 paths they can follow…
Action or inaction.
Nothing will change if they don’t take action.
Create urgency.
All emails are emotional...but this should be the tear-jerker.
Congratulations!
You can now make money on repeat.
Lift a finger once, get paid twice (or a thousand times).
Pretty damn cool.
Go make bank + let me know if you do.
If you liked this thread, drop me a comment
I'll reply.
You can now make money on repeat.
Lift a finger once, get paid twice (or a thousand times).
Pretty damn cool.
Go make bank + let me know if you do.
If you liked this thread, drop me a comment
I'll reply.
