How to get podcast interview guests.
I’ve done over 2,000 interviews with hard-to-get guests. Here’s what I learned.
A thread
I’ve done over 2,000 interviews with hard-to-get guests. Here’s what I learned.
A thread

Look for Motivated Moments: times when people are super-motivated to do interviews.
Examples:
- New product launched. (Check http://ProductHunt.com for that.)
- Book is about to published. (Check Amazon’s upcoming books section https://www.amazon.com/Books-Coming-Soon/s?rh=n%3A283155%2Cp_n_publication_date%3A1250228011 )
Examples:
- New product launched. (Check http://ProductHunt.com for that.)
- Book is about to published. (Check Amazon’s upcoming books section https://www.amazon.com/Books-Coming-Soon/s?rh=n%3A283155%2Cp_n_publication_date%3A1250228011 )
Partner with another site, blogger, etc and do interviews for them...but make sure you agree that you can publish on your podcast too.
I did that with Mashable. I asked Seth Godin, Tim Ferriss & others let me interview them for Mashable and post it on my podcast feed too.
I did that with Mashable. I asked Seth Godin, Tim Ferriss & others let me interview them for Mashable and post it on my podcast feed too.
Suggest you’re doing it for a new medium (plus your podcast). New platforms have the benefit of more curiosity and less baggage.
So you‘ll get more people to say ‘yes’ to a stranger asking to do an interview for TikTok than for a yet another podcast.
So you‘ll get more people to say ‘yes’ to a stranger asking to do an interview for TikTok than for a yet another podcast.
Focus your podcast at a small community & its members.
I did that with Hacker News when it started. I did interviews with HN members for HN members.
You can do that with FB groups, Slack groups, Discourse, etc
I did that with Hacker News when it started. I did interviews with HN members for HN members.
You can do that with FB groups, Slack groups, Discourse, etc
Ask every single guest you interview to introduce you to others.
In early Mixergy interviews you can hear me do that within interviews, while recording.
Good guests know other good guests. If they did it, that’s a lot of credibility with people they’ll intro you to.
In early Mixergy interviews you can hear me do that within interviews, while recording.
Good guests know other good guests. If they did it, that’s a lot of credibility with people they’ll intro you to.
Ask more people than me, and follow up more often.
Many people say ‘no’ to new interviewers because they don’t believe they’ll be around.
Use http://followup.cc or @superhuman or whatever to set reminders to ask again after 2 months.
Many people say ‘no’ to new interviewers because they don’t believe they’ll be around.
Use http://followup.cc or @superhuman or whatever to set reminders to ask again after 2 months.
Add a “suggest” interview link to your site. Many of our best guests have come from that link. Your audience wants to support you.