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Building a growth team? Read this before you hire.
Most growth marketers are not great. They never learned the frameworks underlying growth.
Here's how we suggest hiring a growth marketer.
(Thread)
Most growth marketers are not great. They never learned the frameworks underlying growth.
Here's how we suggest hiring a growth marketer.
(Thread)
2/6 Look for 3 qualities in a candidate:
1. Proactiveness when crafting experiments and scaling them up.
2. Process for consistently generating growth ideas.
3. Reflectiveness and data literacy when they assess what their growth successes and failures have taught them.
1. Proactiveness when crafting experiments and scaling them up.
2. Process for consistently generating growth ideas.
3. Reflectiveness and data literacy when they assess what their growth successes and failures have taught them.
3/6 Give them a project where they:
1. Rank acquisition strategies—reveals their ability to spot high-leverage opps
2. Walk through their methodology for optimizing conversion at each stage of the product journey—reveals their ability to spot bottlenecks & create hypotheses
1. Rank acquisition strategies—reveals their ability to spot high-leverage opps
2. Walk through their methodology for optimizing conversion at each stage of the product journey—reveals their ability to spot bottlenecks & create hypotheses
4/6 (project continued)
3. Create sample content for the growth discipline they're being hired for, such as running ads or email marketing. This showcases their tactical competency.
3. Create sample content for the growth discipline they're being hired for, such as running ads or email marketing. This showcases their tactical competency.
5/6 Then review their project by asking yourself 3 questions:
1. Are they proactive?
2. Do they have a process for generating and prioritizing ideas?
3. Do they know what a job well done looks like?
1. Are they proactive?
2. Do they have a process for generating and prioritizing ideas?
3. Do they know what a job well done looks like?
6/6 Your growth team is responsible for generating revenue. Hire the right people and let your startup fly.
