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The genius behind the @beeple drop explained,
$600k from open editions, (5 mins to buy)
21 Auctions of 1/1's, (currently top bid is $6.6k, they'll prob all go for $15k+ min - 20 hours left).
Why did this break records?
1/ Thread
$600k from open editions, (5 mins to buy)
21 Auctions of 1/1's, (currently top bid is $6.6k, they'll prob all go for $15k+ min - 20 hours left).
Why did this break records?
1/ Thread
2/ NFTs are great.
BUT they are not easy to explain and the value proposition is only appreciated by those that 'get' blockchain or crypto.
Not many of those around..
So how do you appeal to everyone else?
Keep pushing NFT education?
Or...
BUT they are not easy to explain and the value proposition is only appreciated by those that 'get' blockchain or crypto.
Not many of those around..
So how do you appeal to everyone else?
Keep pushing NFT education?
Or...
3/ BRIDGE the NFT, (Digital ownership), with Physical ownership.
Physical collectibles are already understood.
It's almost human nature to 'collect'.
So does Beeple's 1.7M Instagram Followers need to get 'NFTs' to want to buy these?
Nope!
Physical collectibles are already understood.
It's almost human nature to 'collect'.
So does Beeple's 1.7M Instagram Followers need to get 'NFTs' to want to buy these?
Nope!
4/ If you like Beeples Art why wouldn't you want these?
The NFT seems like a 'bonus' for non blockchain collectors
The physicals seem like a 'bonus' for NFT collectors.
So win-win!
Suddenly, the WHOLE fanbase gets it.
= massive auction participation.
The NFT seems like a 'bonus' for non blockchain collectors
The physicals seem like a 'bonus' for NFT collectors.
So win-win!
Suddenly, the WHOLE fanbase gets it.
= massive auction participation.
5/ If people spend $1k on NFT's,
Why not add some more to the package?
NFTs are pretty much free to make right?
I think this is a great way to bridge the gap.
This is definitely not the 'first'.
@TheMetaFactory, @CryptoKaijuIO, @Hackatao & others have done this.
Why not add some more to the package?
NFTs are pretty much free to make right?
I think this is a great way to bridge the gap.
This is definitely not the 'first'.
@TheMetaFactory, @CryptoKaijuIO, @Hackatao & others have done this.
6/ But the physical offering were specifically chosen to get people that have the NFT understand the value proposition.
With a digital screen,
A physical token to try get people thinking 'tokens'.
And a lot more,
With a digital screen,
A physical token to try get people thinking 'tokens'.
And a lot more,
7/ I noticed a lot of people that don't get NFT Art want to participate in this.
For many, this is the start of their journey.
But it was a great moment for the NFT industry.
The $ is great, but the bridging work was even better.
Kudos to all pushing this space forward.
For many, this is the start of their journey.
But it was a great moment for the NFT industry.
The $ is great, but the bridging work was even better.
Kudos to all pushing this space forward.
8/ Pricing strategy.
5 min limit = FOMO.
Physical + Digital 'justifies' $1k.
AND a healthy secondary market for those that missed the window. (
)
And the 21 or so 1/1 Auctions coz there's obvious demand. And some collectors want something unique.
The 100 x $1's coz..Beeple
5 min limit = FOMO.
Physical + Digital 'justifies' $1k.
AND a healthy secondary market for those that missed the window. (
)And the 21 or so 1/1 Auctions coz there's obvious demand. And some collectors want something unique.
The 100 x $1's coz..Beeple
