I see both sides. I understand the need for publishers to follow the money—some $ are channeled back and it can mean opportunities for emerging, debut, diverse and mid-list writers. But I’d be lying if I said I’m over the moon when I hear about a new celebrity deal. 2/14
Writers write for many reasons. Most of us work hard. Most of us hope we can make a fair living from doing it. Most of us don’t, but not because our books aren’t good enough. 3/14
Print books in Australia recorded 1.14 billion in sales during 2019, and those books have supported a bunch of living wage earners, including but not limited to publishers, editors, printers, warehousing, distribution, logistics, booksellers and libraries. 4/14
The burr under the saddle: writers are the last to be remunerated. Writers consistently struggle to to earn a living wage. Writers earn based on how many books sell or are predicted to sell (advances), but we have little control over the processes that make books sell. 5/14
Here’s where marketing comes in—the money-making machine in the form of a... 6/14
...giant snowball. If you have all hands on deck to pack a monster snowball, that snowball will travel faster, longer and further, and it picks up more snow along the way. It’s a beautiful cycle. But it’s not a fair one and it contributes to the erasure of other stories. 7/14
You could argue that a bad book won’t sell and a good one will, but that’s not always true. You could argue that it’s a sounder philosophy to market one book and sell millions, than to market many books and sell fewer. 8/14
I don’t have an answer. I do know we’re poorer for having millions of people reading one story instead of reading many. Often it’s because there’s a giant snowball on the shelf—one that we built, apparently, to make money in order to create opportunities for others. 9/14
If you’re not making a living wage find another job, you say? Okay. As long as you’re okay with being limited to reading books by writers who can afford to write. Think about the stories you’d be missing out on. That goes for art, music and theatre, too. It’s an ugly cycle. 10/14
‘Tesco sells the books people buy. It’s not their job to create new authors.’
Tosh. If it’s not the job of the industries who benefit from distributing/selling books to diversify their support for the greater good of an industry that supports them, whose is it? 11/14
It’s about making money and not having to think too hard or employ a specialist buyer. At least own it. 12/14
No shade on individuals. It’s systemic, this pervasive and destructive belief that a book is simply a product and the numbers (and visibility) will tell you if it’s a good book or a bad one. I don’t buy it. 13/14
To the writers and readers I see frequently challenging this belief, keep at it.
To the beneficiaries of the books, writers and readers are the creators and the consumers of the ‘product’ you sell—the bookends, if you will.
You need us even if you think you don’t.
14/14
You can follow @VikkiWakefield.
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