Something that’s become clear to me is that *distribution* is actually the biggest lever you can have, not an audience. Building an audience is still great advice because an audience is a distribution channel, but you can have great distribution without a personal audience.

We’re reaching a point with our business for example where customers actually don’t know or care who I am anymore, they just have a problem that our products solve and because we have a great distribution channel (the Tailwind documentation), they find us.

Feels like progress

(This is not permission to code in your basement in isolation for a year and not spend time marketing — in fact it’s the opposite. Customers need to be able to find out you exist, without that it doesn’t matter how great your product is.)