The irony of all these foundries releasing their own clone of Helvetica or other bland sans is that they are 5–10 years too late. There’s always a need for workhorses, but the supply of anonymous grots is now far greater than demand, and design is trending toward expressiveness. https://twitter.com/typographica/status/1318778509997740032

This reflects a market in which every label has its own version of each (increasingly narrow) genre and customers are choosing type by license or brand loyalty rather that the design of the type itself, because they can get almost the same thing from 20 different sources.

So I do understand the calculation some foundries are making, but it’s a little depressing tbh. If type designers are going to maintain their own independent labels, they need to innovate, not copy. Customers will find the samey grots elsewhere, often for free.