Read on Twitter
The topic of #Hashtag seems to be a hot issue this winter.
It seems that there are some misconceptions too.
So, I want to tell you how Twitter sees hashtags versus how we see them.
I want to say that every hashtag campaign has a shelf life.
Hope this helps.
Thread begins.
It seems that there are some misconceptions too.
So, I want to tell you how Twitter sees hashtags versus how we see them.
I want to say that every hashtag campaign has a shelf life.
Hope this helps.
Thread begins.
How users gain out of hashtags?
A hashtag links a group of visible characters to other tweets with the same hashtag.
So, if you click on a hashtag, you see all tweets with the same hashtag listed together.
If many users use a hashtag, Twitter sometimes puts it up as a trend.
A hashtag links a group of visible characters to other tweets with the same hashtag.
So, if you click on a hashtag, you see all tweets with the same hashtag listed together.
If many users use a hashtag, Twitter sometimes puts it up as a trend.
For Twitter, on the other hand, hashtags are meant for business campaigns.
In other words, it's a form of advertising.
This is the reason, you will find hashtags that are paid to trend on top everyday.
Twitter mentions who is paying to make the hashtag trend.
See screenshot.
In other words, it's a form of advertising.
This is the reason, you will find hashtags that are paid to trend on top everyday.
Twitter mentions who is paying to make the hashtag trend.
See screenshot.
What you understand from this screenshot?
Look closely.
First, is a LIVE.
Second, is a paid Advertisement.
Third, is about Prithvi Shaw.
Fourth is News.
Fifth is Cold Wave.
All the trends are curated by a Twitter staff.
This means Twitter decides what is featured as India trend.
Look closely.
First, is a LIVE.
Second, is a paid Advertisement.
Third, is about Prithvi Shaw.
Fourth is News.
Fifth is Cold Wave.
All the trends are curated by a Twitter staff.
This means Twitter decides what is featured as India trend.
Everything else goes into the "show more" section.
Reality: Very few people click on show more.
What happens if you click on show more?
You get this.
See, it is just a duplication of the home page RHS (Right hand side) widget (section).
It looks like a website with a few sections
Reality: Very few people click on show more.
What happens if you click on show more?
You get this.
See, it is just a duplication of the home page RHS (Right hand side) widget (section).
It looks like a website with a few sections
Let's get this straight.
* If any organic (unpaid) hashtag trends below five, then most Twitter users don't see it.
* Twitter will usually decide what will trend on top. This is not automatic. More tweets doesn't mean you get to trend on top.
* Twitter earns out of hashtags.
* If any organic (unpaid) hashtag trends below five, then most Twitter users don't see it.
* Twitter will usually decide what will trend on top. This is not automatic. More tweets doesn't mean you get to trend on top.
* Twitter earns out of hashtags.
So, mostly, people who're using hashtags are actually reading and discovering their own tweets and their friends'.
That is most of the times.
The only time Twitter decides to reward a hashtag is when millions of tweets appear with one hashtag. But that doesn't happen often.
That is most of the times.
The only time Twitter decides to reward a hashtag is when millions of tweets appear with one hashtag. But that doesn't happen often.
MARK THIS TWEET:
Hope you have understood that mass tweeting with many hashtags have no meaning.
It works only when everybody unitedly tweets with ONE hashtag only.
If you are divided and more than one hashtag is used, then the algorithm reads it as many hashtags and none works.
Hope you have understood that mass tweeting with many hashtags have no meaning.
It works only when everybody unitedly tweets with ONE hashtag only.
If you are divided and more than one hashtag is used, then the algorithm reads it as many hashtags and none works.
Everybody asks why not more hashtags?
Twitter has clarified these points in their blog, written by their staff.
In the first point itself they have asked not to use more than two hashtags.
Actually one is enough.
Long hashtags should be avoided too.
Link: https://business.twitter.com/en/blog/the-dos-and-donts-of-hashtags.html
Twitter has clarified these points in their blog, written by their staff.
In the first point itself they have asked not to use more than two hashtags.
Actually one is enough.
Long hashtags should be avoided too.
Link: https://business.twitter.com/en/blog/the-dos-and-donts-of-hashtags.html
WHAT ARE WRONG HASHTAGS?
1. #PleaseGiveJusticetoSushantSingh: Too many characters
2. #JusticeForSusant: Spelling error
3. #CBISPEAKUP: ALL CAPS
4. #speakforsushant: All small. First letters of every word should be in caps
5. Copy-pasting each others tweet: This demotes a hashtag.
1. #PleaseGiveJusticetoSushantSingh: Too many characters
2. #JusticeForSusant: Spelling error
3. #CBISPEAKUP: ALL CAPS
4. #speakforsushant: All small. First letters of every word should be in caps
5. Copy-pasting each others tweet: This demotes a hashtag.
Many ask, what's the use of influencers or verified handles? According to Twitter, they want influencers to take part in campaigns.
A verified handle or handles with many followers will make a huge difference to campaigns.
Get more influencers to take part.
(Read last point)
A verified handle or handles with many followers will make a huge difference to campaigns.
Get more influencers to take part.
(Read last point)
You might say that these are rules for brands, why will it apply for digital protests?
There can't be conflicting algorithms for hashtags.
Either it's automated or curated.
If millions of tweets appear with a hashtag, it'll start trending.
Then Twitter decides what to do with it.
There can't be conflicting algorithms for hashtags.
Either it's automated or curated.
If millions of tweets appear with a hashtag, it'll start trending.
Then Twitter decides what to do with it.
This is the reason why a hashtag suddenly starts trending on top when many people start tweeting.
This is automated and a hashtag getting thousands of tweets will automatically make it to the top.
Then it suddenly vanishes. Right?
It's because the hashtags gets curated.
This is automated and a hashtag getting thousands of tweets will automatically make it to the top.
Then it suddenly vanishes. Right?
It's because the hashtags gets curated.
Twitter repeatedly stresses on the terms "meaningful" and "conversation".
A hashtag won't trend unless it adds value.
The same conversation on the same topic everyday has no value.
So, different hashtags daily BUT on the same topic has no value for Twitter.
It goes down the order
A hashtag won't trend unless it adds value.
The same conversation on the same topic everyday has no value.
So, different hashtags daily BUT on the same topic has no value for Twitter.
It goes down the order
To cut a long story short, here are the pointers:
What NOT to do.
* Tweet with more than one hashtag
* Long hashtags
* Everyday one hashtag but topic is the same
* All caps or all small letters
* Trying to trend hashtags everyday
* Using different hashtags
* Spelling errors
What NOT to do.
* Tweet with more than one hashtag
* Long hashtags
* Everyday one hashtag but topic is the same
* All caps or all small letters
* Trying to trend hashtags everyday
* Using different hashtags
* Spelling errors
What TO DO:
* One hashtag
* Give a break of few days between mass tweets
* Use your own language, use your mother tongue (that's even better)
* Never copy-paste each other
* Ask influencers to take part
* Choose topical ones (that relates with news)
* Stay united and tweet united
* One hashtag
* Give a break of few days between mass tweets
* Use your own language, use your mother tongue (that's even better)
* Never copy-paste each other
* Ask influencers to take part
* Choose topical ones (that relates with news)
* Stay united and tweet united
Good hacks:
Why am I asking to relate to news?
* Twitter News is curated by humans. So, relating to news gets more visibility.
* If a news channel is sponsoring a hashtag, take part in it.
* Always don't try to create your own.
* Twitter often rewards Hindi hashtags nationally.
Why am I asking to relate to news?
* Twitter News is curated by humans. So, relating to news gets more visibility.
* If a news channel is sponsoring a hashtag, take part in it.
* Always don't try to create your own.
* Twitter often rewards Hindi hashtags nationally.
Bad practice:
If users use three hashtags to talk about one topic, then Twitter usually doesn't reward any.
The hashtags never feature on top.
We think, "Oh! we are putting so many tweets together!"
But in reality, only we are reading and discovering the tweets.
No one else.
If users use three hashtags to talk about one topic, then Twitter usually doesn't reward any.
The hashtags never feature on top.
We think, "Oh! we are putting so many tweets together!"
But in reality, only we are reading and discovering the tweets.
No one else.
Groupism and infighting spell disaster for a campaign.
* Twitter detects more than one hashtag but one topic
* Influencers get confused and stay away
* Hashtags get marked as spam. This affects some accounts repeatedly tweeting the hashtags. They get restricted
* None trends
* Twitter detects more than one hashtag but one topic
* Influencers get confused and stay away
* Hashtags get marked as spam. This affects some accounts repeatedly tweeting the hashtags. They get restricted
* None trends
Thanks for reading.
Please take a break, sit back, have a drink and ponder on the above points before deciding on "tomorrow's trending hashtag".
It is perhaps better to take a few days of break before the next campaign.
United we stand, divided we all fail.
Thread closed.
Please take a break, sit back, have a drink and ponder on the above points before deciding on "tomorrow's trending hashtag".
It is perhaps better to take a few days of break before the next campaign.
United we stand, divided we all fail.
Thread closed.
Adding 10 more tweets to this thread for clarity.
I have always regarded myself as Support Staff.
In a war or protest, I am not as important as frontline warriors.
I am not a general or a leader.
I am just providing services to sustain a public movement. https://twitter.com/Soumyadipta/status/1340204839758831616?s=20
I have always regarded myself as Support Staff.
In a war or protest, I am not as important as frontline warriors.
I am not a general or a leader.
I am just providing services to sustain a public movement. https://twitter.com/Soumyadipta/status/1340204839758831616?s=20
