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Just like diamonds are forever, Bacon and eggs, the America's favourite breakfast was a successful PR stunt and not a true health mandate.
Bacon and eggs were introduced to Edward Bernays by none other than Sigmund Freud, his cousin...
Bacon and eggs were introduced to Edward Bernays by none other than Sigmund Freud, his cousin...
The Beech-Nut Packing Company, a producer of many foods including chewing gum, peanut butter, ketchup, and ham, hired PR consultant Edward Bernays in the 1920s. His charge? Increase consumer demand for bacon...
His agency researched American eating habits and found that most Americans were used to very light breakfasts. Beech-Nut’s internal doctor suggested that a heavier breakfast would be healthier “because the body loses energy during the night and needs it during the day.”..
The doctor’s thoughts — backed by a “survey” of 5,000 other physicians — were circulated in multiple newspapers around the country to resounding success. “Many of them stated that bacon and eggs should be embodied with the breakfast and, as a result, the sale of bacon went up,”..
The secret to the synergy between bacon and eggs? Umami.
The 5th taste besides sweet, sour, bitter and salty.
Umami discovered by Japanese chemist Kikunae Ikeda in 1908. It’s often described as a savory or meaty flavor and roughly translates to “deliciousness” in Japanese...
The 5th taste besides sweet, sour, bitter and salty.
Umami discovered by Japanese chemist Kikunae Ikeda in 1908. It’s often described as a savory or meaty flavor and roughly translates to “deliciousness” in Japanese...
