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How to use the Customer’s Psychology to your Brand’s Advantage in your Copywriting / Marketing: (THREAD)
(courtesy of @NickKolenda)
Enlarge words that convey an emotion
Pretty self explanatory, but the larger the word is in comparison to the rest of the text, the more likely the customer is to read it
& the more likely they are to take it for any significance, therefore provoking an emotion
EMOTIONS SELL
Pretty self explanatory, but the larger the word is in comparison to the rest of the text, the more likely the customer is to read it
& the more likely they are to take it for any significance, therefore provoking an emotion
EMOTIONS SELL
For markets which are popular and saturated, an emotional appeal will create a fresh perspective
You want to make the customer feel like they aren’t the first, and that they will just be jumping on the trend
People love jumping on trends
You want to make the customer feel like they aren’t the first, and that they will just be jumping on the trend
People love jumping on trends
Really interesting one
The majority of people are right handed, right?
Therefore in your creatives you want to appeal to the majority.
People are much more likely to imagine themselves using the product when it encourages their mental interaction (when it relates to them)
The majority of people are right handed, right?
Therefore in your creatives you want to appeal to the majority.
People are much more likely to imagine themselves using the product when it encourages their mental interaction (when it relates to them)
Another way of doing this is showing the product in use
When the products is in use, it hits home with people
The goal is to encourage mental interaction
It’s SUPER powerful
Once somebody imagines themselves using the product
BOOM
The chances of them converting skyrocket
When the products is in use, it hits home with people
The goal is to encourage mental interaction
It’s SUPER powerful
Once somebody imagines themselves using the product
BOOM
The chances of them converting skyrocket
Another super simple, yet effective tactic
As humans, we experience an inborn tendency to follow people’s gazes
That trait helped our ancestors discover threats more easily
Have the model face towards what you want the customer to interact with (CTA burton, important text etc)
As humans, we experience an inborn tendency to follow people’s gazes
That trait helped our ancestors discover threats more easily
Have the model face towards what you want the customer to interact with (CTA burton, important text etc)
For certain niches (beauty & makeup), use attractive models to depict products
However be careful, If you use an attractive model to sell a toaster, people know that you’re trying to persuade them
So they’ll experience psychological reactance and fight your persuasion attempt
However be careful, If you use an attractive model to sell a toaster, people know that you’re trying to persuade them
So they’ll experience psychological reactance and fight your persuasion attempt
What happens when you see the same ad LOADS?
You get annoyed & you want to skip it ASAP
If you’re studying for an exam, you should study in increments, rather than cram the night before
You encode and retrieve the information more effectively
The same goes with advertising
You get annoyed & you want to skip it ASAP
If you’re studying for an exam, you should study in increments, rather than cram the night before
You encode and retrieve the information more effectively
The same goes with advertising
Both statements are essentially the same, but one will convert WAY better.
Why?
Rhymes subtly create a pleasant sensation.
People will then misattribute that pleasantness to your call-to-action, and they’ll experience a stronger desire to complete it -> increasing your CR
Why?
Rhymes subtly create a pleasant sensation.
People will then misattribute that pleasantness to your call-to-action, and they’ll experience a stronger desire to complete it -> increasing your CR
Researchers have confirmed that long & thin fonts appear much more beautiful
In most countries, beauty is sadly associated with being tall and skinny
That’s the “standard” for beauty, therefore if your copy uses skinny fonts, the surrounding stimuli seems much more beautiful
In most countries, beauty is sadly associated with being tall and skinny
That’s the “standard” for beauty, therefore if your copy uses skinny fonts, the surrounding stimuli seems much more beautiful
Due to that neuroanatomical structure, your right hemisphere processes information presented towards the right of an advertisement much more clearly
The majority of customers will skim read your copy, therefore making it much easier for them to process & digest
The majority of customers will skim read your copy, therefore making it much easier for them to process & digest
Things which are seen as blurry and slanted are associated with things which are fast & quick
Use this to your advantage
Slant (Italicise) your phrases which are demonstrating something you want to be empthasised as fast:
- your shipping times
- your customer service team
Use this to your advantage
Slant (Italicise) your phrases which are demonstrating something you want to be empthasised as fast:
- your shipping times
- your customer service team
What happens when someone says something negative?
It stays with you , it plays on your mind
Use this to your advantage
People devote more processing resources to negatively framed ads and pay more attention, which often sparks thoughtless behavior
Causing impulse purchases
It stays with you , it plays on your mind
Use this to your advantage
People devote more processing resources to negatively framed ads and pay more attention, which often sparks thoughtless behavior
Causing impulse purchases
