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Square is in talks to buy Tidal. Makes sense.
Tidal has tons of data on Cash App’s target customer. It can help acquire, retain, and upsell more customers.
Tidal won’t be profitable, but it doesn’t need to be.
Tidal has tons of data on Cash App’s target customer. It can help acquire, retain, and upsell more customers.
Tidal won’t be profitable, but it doesn’t need to be.
Cash App’s strategy has been to use hip-hop artists as influencers to gain customers.
A streaming service (with a focus on hip-hop) is a great way to reach and segment those fans.
A streaming service (with a focus on hip-hop) is a great way to reach and segment those fans.
This is how Cash App differs from Venmo. https://twitter.com/runciedan/status/1240457458125950976
This Square-Tidal deal would also bring Jay Z’s line from “Entrepreneur” to life.
“Black Twitter, what’s that? When Jack gets paid do you?”
Jay may be the one who can say Yes.
“Black Twitter, what’s that? When Jack gets paid do you?”
Jay may be the one who can say Yes.
I’m gonna break this potential deal down more in next week’s Trapital Memo, which covers the business of hip-hop.
There’s a few more angles to dig into.
You can sign up here: https://trapital.co
There’s a few more angles to dig into.
You can sign up here: https://trapital.co
Update on Square-Tidal.
There are better reasons from Square to acquire Tidal than just data. Square can double down on Cash App.
First, Tidal can distribute content to attract more valuable Cash App customers.
There are better reasons from Square to acquire Tidal than just data. Square can double down on Cash App.
First, Tidal can distribute content to attract more valuable Cash App customers.
Content becomes part of the customer acquisition strategy. Livestream concerts with free cash/Bitcoin giveaways.
Second, Square can become a commerce platform for creators. It already has the seller tools.
As the artists grow, they promote more Cash App.
Second, Square can become a commerce platform for creators. It already has the seller tools.
As the artists grow, they promote more Cash App.
. @DonaldRichard has a good thread on this https://twitter.com/DonaldRichard/status/1342187960498847745?s=20
This is the Cash App flywheel.
A Tidal acquisition could fall right in line.
A Tidal acquisition could fall right in line.
Here's the full write-up on Square - Tidal in yesterday's Trapital Memo: https://trapital.co/2020/12/28/memo-21-when-jack-gets-paid-do-you/
