The focus on instant results for DTC is a common trend I’ve seen.

Little investment into:
- SEO
- Customer Service
- Organic Social

All long game strategies that lift overall results.

1/
I’m not an SEO expert, but I’ve done enough to be able to move the needle.

Common issues I see:
- Poor page title & meta descriptions
- Slow page speed
- Missing image alt tags
- Missing collection page copy
- Missing structured data
- Little topical authority content

2/
From 2006-2014 I managed all the customer service for my ecom brand.

I can’t stress how important it is to find ways to surprise and delight your customers. It builds loyalty and WOM.

The benefit your brand has vs Amazon is the unboxing experience. Leverage it.
Organic social ... it builds community, it helps you tell your story, and it can add a ton of value... when done well it can be an amazing sales generator.

Don’t be afraid to involve your community with the process of building your brand. That shared experience is 🔥🔥🔥.

3/
My fav tools for this...

- Smart SEO
- SEMrush
- ScreamingFrog
- BuzzSumo
- Gorgias
- Rival IQ
- Sprout Social

/end #yeet
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