If we see high levels of inflation like we did in the 1970’s having all your money in stocks could be dangerous
In the 1970’s the S&P 500 fell in absolute terms and was down even MORE factoring in inflation.
Why?
Most companies do not have pricing power.
Example

In the 1970’s the S&P 500 fell in absolute terms and was down even MORE factoring in inflation.
Why?
Most companies do not have pricing power.
Example
One of two things happen when we see inflation
Profits
when
Demand is Flat
Pricing is Flat
Costs
Or
Profits
Demand
Pricing
Costs
Few companies can charge more and have demand stay the same (ie demand is inelastic)
So what should you do?
Profits

Demand is Flat
Pricing is Flat
Costs

Or
Profits

Demand

Pricing

Costs

Few companies can charge more and have demand stay the same (ie demand is inelastic)
So what should you do?