Just completed a job application where one of the optional fields was "provide a link to a video explaining why you're excited to work here." Sir I need money to survive and I have already reworked my resume to add in the buzz words from your job listing, what more do you want?

I have never heard of your company before today and I don't want to lie to you. You have money. I have a marginally successful track record of doing some technical things that you also need done. We can trade these things if you would like. I will even pretend to like it!