I've run a bunch of post-purchase surveys now and one thing I've noticed:

Asking "how did you hear about us?" is a waste of time
I clearly did not add sufficient caveats to this tweet. Here's the nuanced version:

This question is very useful if you're actively experimenting with new marketing channels, especially ones without direct-attribution, and trying to make decisions on spend.
If you're not, there are a dozen other questions you can ask that are immediately actionable and better inform all of your marketing efforts.

Here's a favorite anecdote of mine: https://twitter.com/shanerostad/status/1348651850418036737?s=20
Here the type of questions I'm thinking of: https://twitter.com/shanerostad/status/1348653020465274887?s=20
Here's some more great ideas from @cmikulin: https://twitter.com/cmikulin/status/1348650602960572417?s=20
You can follow @shanerostad.
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