. @chiefmartec published an article today, titled "Salestech is the new martech, and it’s supercharging both professions" 👀

It's true. If you've been following me for a while, you've probably noticed my attention shift from martech to a combination of martech and salestech...
...over the last year. 🤝

The reason? Salestech is innovative and FINALLY makes it easier for us to leverage sales data, like conversations. We can finally get our hands on that data to help with segmentation and automation, in support of closing deals -- more deals, and...
...faster. 🤞

I wrote an article a few years ago recommending getting certified on more than one major martech platform, and now I'm recommending getting experience in salestech platforms. You may not need to administer them in a martech role, but I believe that it will...
...become more and more important to understand their data structure and the potential to leverage their data or automation. This will make the difference between you being a martech superstar and...
...a revenue operations superstar that helps push the bottom line along. 📈

Martech + Salestech = the dream team of futuristic marketing and sales 💪🧠
Link to Scott's article: https://chiefmartec.com/2021/01/salestech-new-martech-supercharging-professions/

#martech #salestech #marketing #sales
Salestech is the new martech, and it's supercharging both professions

Salestech is hot. Nancy Nardin of Smart Selling Tools has been tracking sales technologies the way I've been tracking the martech landscape. Her latest map of salestech reveals hundreds and hundreds...

https://chiefmartec.com/2021/01/salestech-new-martech-supercharging-professions/
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