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I get this question still once every quarter at least: I started blogging, podcasting, youtube. How do I grow my audience? It seems that everyone is always looking for that magic formula. But there really isn't a formula. There are a couple of things which will help growth though
First and foremost: content! You need to make sure you are passionate about the topic, and it is a topic that others are interested in. if you are not passionate then that will stand out in your content, and if others are not interested in the topic of course views will be low.
Then there's consistency and perseverance. You don't need to post every day, but there needs to be some kind of consistency in terms of content publishing. Once a week, three times a week, twice a month. Keep going, even if you don't see the numbers going up.
Then there's timing. If you want to capture views from socialmedia channels, you will want to post the content around the time most people will click it / see it. As things like RSS readers are pretty much dead, two things will drive views: socialmedia and search engines.
That leads me to the next thing, search engines. Make sure you optimize your content (title, body, keywords) and platform (wordpress etc) for search engines. Most blogs these days, as an example, will get their views via Google. If google doesn't rank you high enough...
Then there are the social channels. Make sure to grow these organically. Be active on the various platforms, be responsive. Don't try to stand out, but try to be helpful instead!
Last thing I want to mention, be unique in terms of content. There's no point in being blog number 78 sharing release notes. Look for that detail and try to elaborate on it. Dig deeper. Whether it is a blog or a video or a podcast. People appreciate unique solid content!
