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From working in a gym to 190,000 instagram followers, well over $300,000 profit and an agency with 8 employees, all in just 1 year.
No degree required!
No degree required!
This is the story of Dain Walker ( @dainwalker2) the self taught designer, who built a huge following on instagram, started a design agency and made $1000’s selling his “Instagrowth academy” course.
When accounts like @ayay_ron69, @paikcapital, @blackhatwizardd, @lawrencekingyo @THETYFRANKEL @paik_michael ect talk about $10k/months, you might not believe them.
But this is a real world example with figures at month 1, 3, and 6.
But first, a quick background.
But this is a real world example with figures at month 1, 3, and 6.
But first, a quick background.
Like any self-taught person, Dain learned what he liked through play, as a kid he would draw and create comics.
He also liked business, marketing and sales and made money with kids in the neighbourhood by washing cars.
He also liked business, marketing and sales and made money with kids in the neighbourhood by washing cars.
Door to door sales helped Dain hone some sales skills early on in life.
When he was a bit older, Dain did a little bit of design in the gaming community on reddit groups of 2500 people, making banners, websites and graphics. Just messing around on photoshop for fun.
When he was a bit older, Dain did a little bit of design in the gaming community on reddit groups of 2500 people, making banners, websites and graphics. Just messing around on photoshop for fun.
When Dain was older he worked for 5 years at a print shop doing graphic design for individual t-shirts, this was 10 hours a day on photoshop and he got pretty damn good.
Dain has said that he was “Creatively pursuing design skills” as opposed to learning them through university.
Dain has said that he was “Creatively pursuing design skills” as opposed to learning them through university.
With 16 years of self teaching and learning all the different aspects of design, Dain had built up a wealth of knowledge.
His last proper job before his insane growth on Instagram was working in a gym running their marketing.
Dain looked at the top gyms around the world and researched their instagrams.
He found that attention came when you provide value instead of constant CTA’s.
Dain looked at the top gyms around the world and researched their instagrams.
He found that attention came when you provide value instead of constant CTA’s.
However, Dain felt sick every morning going to work. He wanted to work for himself. He was depressed and hungry to leave.
So he did.
He worked a retail job selling phones, whilst he figured out what type of business he wanted to build.
So he did.
He worked a retail job selling phones, whilst he figured out what type of business he wanted to build.
Because Dain was self-taught, he was also extremely self aware. He knew that over the years, he cultivated the following skills:
Sales
Branding
Psychology
Graphic design.
These were all the skills needed to start a design agency.
Sales
Branding
Psychology
Graphic design.
These were all the skills needed to start a design agency.
In late 2019, Dain spotted @chrisdo carousel posts on instagram and started doing them for enjoyment.
People engaged with his posts.
People started asking questions.
So he answered them with a well designed carousel post.
And from the beginning of 2020 he grew exponentially.
People engaged with his posts.
People started asking questions.
So he answered them with a well designed carousel post.
And from the beginning of 2020 he grew exponentially.
Within a month he was at 6k followers.
It took him 48 days to hit 10k followers.
Since then it’s been consistently around 3k followers per week, with highs of 7.5k followers in a week.
It took him 48 days to hit 10k followers.
Since then it’s been consistently around 3k followers per week, with highs of 7.5k followers in a week.
With this huge growth came a huge influx of clients asking for design work. Dain sold products and services to keep up with demand as best he could.
Dain made $10k in his first month of instagram.
He made $35k net profit in month 3.
Dain made $10k in his first month of instagram.
He made $35k net profit in month 3.
And by month 6 he had 50K followers, he was at $208k net profit total and was hiring staff to keep up with demand.
3 months later, he was at 100k followers
And now, just under 200k
These were 16 hour days, everyday. But Dain said “it doesn’t feel like work”.
3 months later, he was at 100k followers
And now, just under 200k
These were 16 hour days, everyday. But Dain said “it doesn’t feel like work”.
As @Naval has said many times “Building specific knowledge will feel like play to you but will look like work to others”
He has said that one of the most important factors in his growth was discipline. “Be ok with being terrible at the start, aim to be 1% better everyday”.
He has said that one of the most important factors in his growth was discipline. “Be ok with being terrible at the start, aim to be 1% better everyday”.
Dain recommends aiming for 3-6 months of consistency before you even bother to review yourself.
The reason he has dominated instagram is because it’s difficult for designers from a design background to post consistently, they’re too worried about perfection.
The reason he has dominated instagram is because it’s difficult for designers from a design background to post consistently, they’re too worried about perfection.
But Dain didn’t come from a design background, he came from a trial and error background. A play around and have fun background.
The second most important factor of his growth was sitting and answering questions for 2 hours everyday.
The second most important factor of his growth was sitting and answering questions for 2 hours everyday.
"You should post content and then hang around creating friendships and relationships."
Thirdly, Dain notes that the instagram accounts in business, marketing and design that are growing the fastest are:
Niched,
Specific,
And the most digestible.
Thirdly, Dain notes that the instagram accounts in business, marketing and design that are growing the fastest are:
Niched,
Specific,
And the most digestible.
You might think, "cool, but the guy already had years of knowledge in design". True, but Dain’s growth has also been replicated by the students he teaches.
They have their niche and learn from him.
He says it takes them 60-90 days until they get people enquiring for business.
They have their niche and learn from him.
He says it takes them 60-90 days until they get people enquiring for business.
Here’s his instagram - https://www.instagram.com/dainwalker/
If you're interested in growing your insta, Here’s Dain’s course
(not an affiliate link)
https://instagrowth-academy1.teachable.com/p/homeDain ’s growth has also been replicated by the students he teaches.
(not an affiliate link)
https://instagrowth-academy1.teachable.com/p/homeDain ’s growth has also been replicated by the students he teaches.
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