Read on Twitter
Here are 10 quick tips to tighten up your copywriting for any business communication, whether youâre writing a cold pitch or copy for a marketing landing page.
1/ Use simple words. As in sight words on your grade school flashcards kinda vocabulary. Leave the thesaurus and technical jargon for research papers you submit to academic journals.
2/ Basic sentence structure works best. Donât expect your audience to spend too much of their time figuring out what theyâre reading.
3/ Only introduce one idea per sentence.
4/ Active voice > passive voice.
4/ Active voice > passive voice.
5/ Make formatting your friend. Be strategic with your use of white space, bold important words for emphasis, use bullets or numbered lists, etc.
6/ If you use an acronym, provide a definition. Donât assume everyone automatically knows what you mean.
6/ If you use an acronym, provide a definition. Donât assume everyone automatically knows what you mean.
7/ Provide a visual if it makes things easier to understand.
8/ Test out a variety of presentation formats. Lists vs. Q&A vs. long-form paragraphs, etc.
8/ Test out a variety of presentation formats. Lists vs. Q&A vs. long-form paragraphs, etc.
9/ Use a readability checker as a general guide to help point out opportunities for improvement. I recommend Yoast, Hemingway App, Grammarly or Readable.
10/ End with a strong call-to-action or question to encourage engagement.
Plot twist:
Here's the full infographic if you're not inclined to click on a link
(The article version at the link above is still way better, though!)
h/t to @neilpatel for the stats on the graphic
Here's the full infographic if you're not inclined to click on a link
(The article version at the link above is still way better, though!) h/t to @neilpatel for the stats on the graphic
