Read on Twitter
I finished the book 10x Marketing Formula 
, from @garrett_moon — and I liked it.
Here are the main insights I took from it in my own words
\\
, from @garrett_moon — and I liked it.Here are the main insights I took from it in my own words
\\
1/ 10x vs 10% 
Disregard having the maximum quality .
Good enough is good enough.
Typpos may not be worth the effort
- Aim for 90% good
- Balance time vs impact of an idea
- We want the idea that will provide the biggest impact in the smallest amount of time
Disregard having the maximum quality .
Good enough is good enough.
Typpos may not be worth the effort- Aim for 90% good
- Balance time vs impact of an idea
- We want the idea that will provide the biggest impact in the smallest amount of time
2/ One Metric That Matters (1MTM) 
- 100% focus one the one metric that will accelerate your business the most
- Easy to communicate.
Everybody knows this is the metric to optimize for
- Time is freed from other tasks to the one that produces business results
- 100% focus one the one metric that will accelerate your business the most
- Easy to communicate.
Everybody knows this is the metric to optimize for
- Time is freed from other tasks to the one that produces business results
3/ One Metric That Matters + Goal + Timeline = Content Hacker 
- A specific goal ($x increae per month)
- A timeline — Ideally a bit less than comfortable.
- A specific goal ($x increae per month)
- A timeline — Ideally a bit less than comfortable.
- 4/ Track only actionable metrics in a dashboard 
- Often we do not lack data.
- Filter all the data to only the most actionable and impactful
- Often we do not lack data.
- Filter all the data to only the most actionable and impactful
- 5/ No price for following process, only for results 
- Showing up is not enough
- Content that produces business results
quote "Do not settle for activity, only results"
- Showing up is not enough
- Content that produces business results
quote "Do not settle for activity, only results"
- 6/ If part of a team, prune the process 
- Write down all the steps
- Remove steps that are not necessary
- Less permission to asks improves ownership
- Write down all the steps
- Remove steps that are not necessary
- Less permission to asks improves ownership
- 7/ Competition-free content 
Where to get data for competition-free-content:
- Autocomplete in google search
- Ahrefs and moz
- Quora
- Blog posts and their comments
- Communities in social networks —Facebook, Linkedin, Pinterest
Where to get data for competition-free-content:
- Autocomplete in google search
- Ahrefs and moz
- Quora
- Blog posts and their comments
- Communities in social networks —Facebook, Linkedin, Pinterest
- 8/ 10x better content 
- is 3-5x longer
- is packed with content upgrades
- has 5-6x more images
- used mediums not used by others — video
- is 3-5x longer
- is packed with content upgrades
- has 5-6x more images
- used mediums not used by others — video
- 9/ Parallel vs Content core 
Some content may attract visits but it is not aligned with our business core.
Focus only in the content that drives the 1MTM
Some content may attract visits but it is not aligned with our business core.
Focus only in the content that drives the 1MTM
- 10/ Examples of 10x content upgrades 
We can ask for an email if we provide value through:
- Custom tools that provide value to users
- Wordpress plugins
- Word, Excel documents/templates
- Checklists
- Guides
- Slide decks
- Ebooks
- Photoshop Actions
We can ask for an email if we provide value through:
- Custom tools that provide value to users
- Wordpress plugins
- Word, Excel documents/templates
- Checklists
- Guides
- Slide decks
- Ebooks
- Photoshop Actions
- 11/ Channels you control vs other people's channels 
- Email is a very important channel, always in control of it
- An account in social media can be affected by changes we have no control over
- Email is a very important channel, always in control of it
- An account in social media can be affected by changes we have no control over
- 12/ Email optimization 
Emails in plain text converts ~3.5% better than heavily designed emails
- seem more authentic
- The cost less to implement — no design
Emails in plain text converts ~3.5% better than heavily designed emails
- seem more authentic
- The cost less to implement — no design
- 13/ Call-to-Action vs Call-to-Value 
- Depending on the step the user is in the conversion funnel
- Decide one CTA or CTV per page
- Communicate CTV as pain => source => solution
- Depending on the step the user is in the conversion funnel
- Decide one CTA or CTV per page
- Communicate CTV as pain => source => solution
- 14/ Each page is a Landing page
- Assume an article is the first and last page a user will see
- Remove distractions —like the sidebar — that distract the user from the main CTA
- Assume an article is the first and last page a user will see
- Remove distractions —like the sidebar — that distract the user from the main CTA
- 15/ Start with what you have
- Do not aim for perfection. Aim for continuous improvement
- Same logic as compound interest
- Do not aim for perfection. Aim for continuous improvement
- Same logic as compound interest
