I promoted myself as a designer completely wrong for 14 years.

It took my 15th year—2020—to completely turn it around.

This is Part Two.
If you missed part one, that’s over here. https://twitter.com/craigburgess/status/1351183685765255168?s=21
LESSON FOUR - BE CONSISTENT

When I started taking twitter seriously in February I saw no real benefits of writing 10 tweets per day for a long while.

But writing those 10 tweets daily and making daily images allowed me to work out what I wanted to say.
Without doing that...

...I wouldn't be writing this. Because I wouldn't have an audience on Twitter of people who want to see what I say about design.

I continue to write 10 tweets per day.

It continues to prove its worth every day.
LESSON FOUR POINT FIVE - CREATE CONSISTENT CONTENT

Now I had the daily visuals going I rebooted the podcast.

I started talking to somebody every Tuesday at 7pm GMT (I still do).

I live stream it on Twitter and YouTube.
Consistent content like the podcast and my Twitter keeps me in your mind daily.

It shows I'm still creating.

If you follow me, you can't forget me.

I wouldn't advise turning on post notifications for me though 😅
LESSON FIVE - HOW I SECURED £20k PROJECTS THROUGH TWITTER

Once I had the other things going, this bit was easy.

I was creating daily content. I was proving my expertise daily. I was an experienced designer and it was clear to see my my content.
I even created "design" threads like this. https://twitter.com/craigburgess/status/1259425574591873024
I had a few DM conversations with people who had followed me for a while. Those conversations eventually turned into meetings.

Those meetings turned into £20k design projects.

Those meetings wouldn't have happened without Twitter.
LESSON SIX - GUMROAD

Now I had an audience on Twitter I started releasing some products.

I still made a living as a designer with clients.

You can't scale that.
I've made a few things in 2020. 2 ebooks. A design course. Another design course.

But I think so far the Daily Visual ( @daily__visual) community is the thing I'm most proud of.
It’s worked out pretty well for me. I made a little bit of side income through Gumroad. It didn’t take all that much effort as I already knew how to make ebooks, PDFs, assets etc.
So—if you're a designer reading this I'd encourage you to consider experimenting with Gumroad products.

You already have all the skills to make something professional that people will buy. So use those skills to help you earn extra income outside of the client work.
IN CONCLUSION

Notice how I never spoke about sharing my design work?

Or Behance profiles? Or dribbble?

They might work too, but it isn't the way I did it.

Notice how the majority of the content I create on a daily basis is just awareness, and not just design?
If you take anything away from this thread I want you to consider the concept of a daily portfolio.

Create something that you can do daily that renews and increases your expertise every day.

I found mine. It'd be cool if you found yours.
DO YOU WANT MORE?

I have further clarification on some bits and bobs I tried in 2020 in my year review.

I haven't finished writing it yet. https://getdoingthings.com/5bb96a2b51d245b49635539eea2e39b0
You can follow @craigburgess.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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