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Adjacent to the question of how artists engage with crypto technology today is a larger concern about platform relationships and how many of us have had imperfect outcomes from engaging with new technology
I’ve seen that it’s hard to isolate that space from our collective experiences with Flash, Tumblr, Vimeo, Giphy, ElectricObjects, Paddle8, Spotify, Newhive, and every startup that needed artists onboard.
It will be interesting to see how crypto-art community meets that challenge of establishing trust over time.
I’ve said elsewhere that the biggest tension between Art and tech is that we are operating on different timescales. Art operates on the level of lifetimes, generations, epochs, centuries, whereas tech is typically all runways, funding cycles, and exits.
building sufficient trust with artists means fitting yourself into their lifelong career cycle, how you support that, and how you operate on the level of legacy
This is also a big and largely unresolved challenge for brands working with artists beyond tech, but that’s a whole other discussion.
I am optimistic about some of the discussions emerging from the crypto-art space about the future of the internet and building new legal structures around IP, but I’m also super naive and relatively new.
