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Lead Generation and Marketing for #B2B #AI Firms - The Right Way
Relatively few AI product or service businesses get to a point where they can crisply identify WHO they serve (industry, role), and HOW (problem they solve/opportunity they capture).
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Lead Generation and Marketing for #B2B #AI Firms - The Right Way
Relatively few AI product or service businesses get to a point where they can crisply identify WHO they serve (industry, role), and HOW (problem they solve/opportunity they capture).
THREAD
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Once this "core message" is found - smart firms create what we call Gravity Assets in our creative services work ( http://emerj.com/ad1 ) - PDF thought leadership that cements their positioning (both WHO and HOW) into a credible, concise, educational resource...
Once this "core message" is found - smart firms create what we call Gravity Assets in our creative services work ( http://emerj.com/ad1 ) - PDF thought leadership that cements their positioning (both WHO and HOW) into a credible, concise, educational resource...
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...that can be use to enable sales (when used by salespeople) and generate leads (as an opt-in landing page).
Even the firms who do this well rarely take the next step - which is ensuring that earned/social/paid media all support one of these same "core message" narratives.
...that can be use to enable sales (when used by salespeople) and generate leads (as an opt-in landing page).
Even the firms who do this well rarely take the next step - which is ensuring that earned/social/paid media all support one of these same "core message" narratives.
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i.e.:
The CEO is speaking at a conference or being interviewed on a podcast - which gravity asset should be referenced?
A new guest article is being written for an industry publication - which gravity asset should be referenced?
i.e.:
The CEO is speaking at a conference or being interviewed on a podcast - which gravity asset should be referenced?
A new guest article is being written for an industry publication - which gravity asset should be referenced?
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All roads should lead to Rome.
It is spinning THIS flywheel that - over 12 or 18 months - allows a firm to go from sporadic referral/outbound sales, to a consistent stream of targeted, specific inbound interest from the right kind of customers.
All roads should lead to Rome.
It is spinning THIS flywheel that - over 12 or 18 months - allows a firm to go from sporadic referral/outbound sales, to a consistent stream of targeted, specific inbound interest from the right kind of customers.
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I've been a part of 60+ #AI vendor campaigns (from GTM strategy, to podcast and email sponsorship, to PDF creation), and I've seen far less than a dozen companies do this well.
I've been a part of 60+ #AI vendor campaigns (from GTM strategy, to podcast and email sponsorship, to PDF creation), and I've seen far less than a dozen companies do this well.
