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Quick thread on amplification. Press is expensive. Amplification is free press. More often than not, press goes to the leads/showrunners/prods who are more often than not, white. A way to help diversity thrive? Amplify the creatives you love.
I see BIPOC and other underrepped communities regularly take the time uplift/amplify their colleagues. It’s not something I see as much from fellow white creatives. Have an interview? Shout out someone outstanding from your cast/crew. Post about them. Use
yourplatform.
yourplatform.
Press is how people get their next opportunity. The industry pays attention to followers, likes, RTs, as much as (if not more than) reels/credits. I often talk about BIPOC actors getting the standout roles- why? Bc that’s what gets the attention/press to move careers forward.
Instead we often see underrepped people in roles w/o dimension/storylines. If awards for costar roles existed, you’d see a lot more diversity at awards shows. Sidenote: that category should exist. It’s FAR harder to do a small role w/ no full character than one that’s fleshed out
In any case, if you want to see new faces/more diversity in front of & behind the cameras, please, take the time to amplify/shoutout people who don’t easily get/can’t afford the press. Inclusivity isn’t just giving people an opportunity, it’s setting people up to THRIVE.
I should add, I’m speaking on the entertainment industry because it’s the one I’m in, but the amplification of marginalized voices is universally applicable.
So don’t be shy. Amplify. (Omg that’s truly terrible. Sincerest apologies. I’ve officially lost it).
So don’t be shy. Amplify. (Omg that’s truly terrible. Sincerest apologies. I’ve officially lost it).
