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My friend asked me how can he improve conversion rates of this startup's page where he's interning rn.
Problem - A lot of traffic was not converting into paying customers.
Here's how you can try to improve conversions, feel free to add your ideas in the thread.
#design
Problem - A lot of traffic was not converting into paying customers.
Here's how you can try to improve conversions, feel free to add your ideas in the thread.
#design
Startup - Selling Indian cuisine made by home chefs across Nagpur.
1. You aren't selling anything on the landing page,looks like food trivia site which confuses the user.
Be clear about what your Startup does users have less attention span.
Check swiggy, zomato for reference.
1. You aren't selling anything on the landing page,looks like food trivia site which confuses the user.
Be clear about what your Startup does users have less attention span.
Check swiggy, zomato for reference.
2. Website isn't optimized for phone users, a lot of traffic might be comming from phone users rather than PCs.
It is really cumbersome on phone to place a order which why they might be losing customers.
It is really cumbersome on phone to place a order which why they might be losing customers.
3. Product copy isn't clear– "Traditional recipes Homemade food"
It doesn't tell much about how you help users, better copy could have been–
"Traditional Homemade food delivered to your doorstep"
Be clear about the value you're bringing.
Here's how – https://twitter.com/Julian/status/1348419974180704256?s=19
It doesn't tell much about how you help users, better copy could have been–
"Traditional Homemade food delivered to your doorstep"
Be clear about the value you're bringing.
Here's how – https://twitter.com/Julian/status/1348419974180704256?s=19
The website uses Carousels as Hero image and NO CTA. Here's why Carousels aren't the best every time. https://www.nngroup.com/articles/designing-effective-carousels/#:~:text=Auto-Forwarding%20Tips,t%20see%20the%20change%20anyway.
You've just one service i.e selling Homemade food, one good picture with a clear CTA would do great.
You've just one service i.e selling Homemade food, one good picture with a clear CTA would do great.
Talk to users who bounced back from your website, what were they expecting, what didn't meet their expectations.
Maybe they were coming with different expectations and there's some mistake in targeting right audience by your marketing team.
Maybe they were coming with different expectations and there's some mistake in targeting right audience by your marketing team.
Find patterns in users who converted into paying customers by observing their journey.
Find out what are they doing different from those who didn't convert.
And then try to make your new users follow the same path which is converting users intro customers.
Find out what are they doing different from those who didn't convert.
And then try to make your new users follow the same path which is converting users intro customers.
Lastly, after analysis everything coming up with different designs how do you choose which design to push ?
You might do A/B testing here's a great thread on how you do that. https://twitter.com/GrowthTactics/status/1356646058516971524?s=19
You might do A/B testing here's a great thread on how you do that. https://twitter.com/GrowthTactics/status/1356646058516971524?s=19
