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Most creators have a hard time transitioning from "free product" brand deals to PAID collaborations.
Here are 3 simple ways to do it.
Here are 3 simple ways to do it.
Most creators think that when a brand reaches out offering free product in exchange for a post...it's because they don't have a budget.
The truth is that they often DO, you just need to understand how to talk to them in order to unlock it.
The truth is that they often DO, you just need to understand how to talk to them in order to unlock it.
Be a detectiveIt's YOUR JOB to figure out the brand's goal.
Usually, it's one of 3 things:
-Brand Awareness (by tapping into your organic distribution)
-Conversions/Sales (by encouraging a consumer action)
-Content Generation (by repurposing your content and for paid media)
So, before you balk at their offer for free product:
- THANK THEM
- Reiterate your excitement about a collaboration
- Ask what "success" would look like to them.
NOW you can start crafting your COUNTER proposal.
- THANK THEM
- Reiterate your excitement about a collaboration
- Ask what "success" would look like to them.
NOW you can start crafting your COUNTER proposal.
Paid media rights as an upsellAsk if they've ever used influencer content for paid ads. No?
Well great news, you're happy to partner with them and grant 3 months paid usage on digital/social for $1,500!
Heck, you'll even cut the 30-sec ad for them from your YT footage.
PROTIP
Brands almost never send briefs with free product offers.
In your counter-proposal, mention that you'd love for them to send 3-4 key talking points + a main call to action (CTA) so that your content will be MUCH more valuable to them to repurpose.
Brands almost never send briefs with free product offers.
In your counter-proposal, mention that you'd love for them to send 3-4 key talking points + a main call to action (CTA) so that your content will be MUCH more valuable to them to repurpose.
Offer to make exclusive content for *their* social media1 - Check how often they post and the quality
2 - Propose that you'll create 5 to 10 photos/vid per month for $ X
Use your platform as your portfolio for credibility!
Remember!Your goal should not be to get paid once and move on.
Aim to forge an ongoing relationship where the brand sees you as a valuable *partner.*
Predictability of revenue is the name of the game vs always hustling for that next deal!
Want to go deeper? Sign up for the waitlist to be notified when I launch my course Gifted to Paid! https://giftedtopaid.com/
