I like TikTok, but I need everyone to know...it’s no YouTube. YouTube remains the best media platform on the internet, and an absolute pioneer in helping creators make money.
YouTube was the first internet media company to treat creators like partners (and only for around a decade). I maintain that that was their greatest innovation, and that partnership should be the focus of every decision they make, which is not always the case.
It's hard out here for a YouTuber, I'm not saying it isn't. But it is REAL BAD for TikTokers. TikTok is a brutal place. The platform seems to actively discourage audiences from building any kind of lasting relationship with a creator.
I cannot tell you the number of "friends-only" posts I see from my mutuals who have 500k+ followers on TikTok who are giving up on the app because the algorithm discarded them after a couple months.
You can follow @hankgreen.
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