Ten years ago, I was a blogger in a robe living at my mom’s house (temporarily after moving back from NYC).

I needed David Bishop ( @dlb100b) & @KevinCate to explain to the Florida Capitol Politce who I was so I could get a press badge. https://twitter.com/Fla_Pol/status/1359429519866789888
I went office to office in Tally doing my best to explain why PR firms and lobbying operations would want to advertise on my website.

There really wasn’t even a market.

Three people understood and said yes: Sarah @BascomLLC, Christina @On3_PR, @RonSachsFla.

#Grateful
First lobbying firm to get it was @SouthernGroupFL.

@Sabalogrande was in on the ground floor. So was Laura Boehmer.

Met with smartest man in Florida politics, Paul Bradshaw. He showed me how to fish.
SOOOOO many mistakes along the way.

I once reported a U.S. Representative had died when he was still very much alive.
One person has believed in me more than any other: @MichelleTodd.

She’s not just my wife. She’s an inspiration and a collaborator.

Almost every major idea flows from her.

The gods blessed me with an incredible muse.
Most consequential development was acquisition of http://FloridaPolitics.com  domain.

I remember asking Michelle ‘What would be the web address we’d want if we were starting from scratch?’

She said http://FloridaPolitics.com  but joked no way was it available.

Cost was enormous.
Launched:

Sunburn in 2012. Now at 20K+ opted-in subscribers. Undoubtedly the #1 morning read in #FlaPol.

Influence Magazine in 2016. Most recent issue was 184 pages. Year before was recognized as second-best designed magazine in Florida.
We took over Florida Voices and made it Context Florida. We have over last 5 years probably published more outside op-eds and columns than any other Florida news outlet.

We publish @BillDaytoons in a time when critics say there’s no room for editorial cartoons, esp. in print.
You can follow @PeterSchorschFL.
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