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To make creating a bio easier, we’ve broken down the elements that go into the best bios for businesses and how to write one for your business/brand.
A thread....
A thread....
1/. As simple as it may seem, a business bio plays a critical role in establishing your business or brand presence. It shows people who you’re and the services you offer.
Since you’ve to stay within the 150-character limit, it’s important you’ve a clear sense of direction.
Since you’ve to stay within the 150-character limit, it’s important you’ve a clear sense of direction.
2/. Here’s a list of elements that goes into a business bio: business name, category, website (or other social media link), call-to-action buttons, contact info.
Now that you have an idea of what goes into a bio, here are tips on how to write a well structured bio for your...
Now that you have an idea of what goes into a bio, here are tips on how to write a well structured bio for your...
business:
3/. • Know what your goal is
Knowing exactly what you want out of your bio will help you narrow down on what to say. For instance, you could simple use your bio to convey your brand’s personality or express your brand’s mission and what you stand for.
3/. • Know what your goal is
Knowing exactly what you want out of your bio will help you narrow down on what to say. For instance, you could simple use your bio to convey your brand’s personality or express your brand’s mission and what you stand for.
4/. •Let your brand personality shine through
Make the most of your business bio to express your brand personality. This includes the language you use or what you say in general.
Some businesses may also add relevant emojis if that kind of approach fits the brand personality
Make the most of your business bio to express your brand personality. This includes the language you use or what you say in general.
Some businesses may also add relevant emojis if that kind of approach fits the brand personality
5/. • Include relevant hashtags and profile links
Instagram and Twitter let you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other social media platforms or to relevant tagged content if need be.
Instagram and Twitter let you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other social media platforms or to relevant tagged content if need be.
6/. • Make sure your bio is easy to read
As mentioned earlier, your bio should be able to convey what your business does or what it offers. It’s crucial that people can easily read and process the information at a glance.
As mentioned earlier, your bio should be able to convey what your business does or what it offers. It’s crucial that people can easily read and process the information at a glance.
Adequate line breaks and spacing makes it easier to read
7/. • Include a compelling call to action
Make sure people know exactly what they need to do when they visit your profile by including a Call To Action in your bio.
7/. • Include a compelling call to action
Make sure people know exactly what they need to do when they visit your profile by including a Call To Action in your bio.
Get very specific with this depending on the goal of your business account.
This thread was culled from How To Craft an Impactful Bio for Business by sproutsocial
This thread was culled from How To Craft an Impactful Bio for Business by sproutsocial
